Buch, Englisch
Reihe: Routledge Revivals
This title was first published in 2000: Globalization has become a reality in the corporate world. Enterprise competitiveness is the key to survival in the new global jungle. In order to sustain long-term success, enterprise competitiveness must be supported by a healthy corporate culture. By proposing a framework consisting of a three-layer corporate structure and a set of seven principles of enterprise competitiveness, this book makes a clear distinction between healthy and unhealthy cultures. The author presents a creative addition to the theory of global competition and comparative management, and provides a new dimension for management thinkers and corporate decision-makers in examining their competitive strategies. Essential reading to companies wanting to succeed globally.
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Contents: What is corporate culture?; What is healthy corporate culture?; What is competitiveness?; The 7 principles of enterprise competitiveness and the elements of competitiveness; The Kami Way and the 7 principles of enterprise competitiveness; Case study: the house of Mitsui and the house of Kohnoike; Case study: the house of Mitsubishi and the house of Ohkura; Case study: W.L. Gore and Associates, Inc.; Co-ordination theory and corporate culture; Epilogue; Bibliography.
