Brilliant Start-Up

2. Auflage 2024
ISBN: 978-0-273-76197-6
Verlag: Pearson Business

Buch, Englisch, 240 Seiten, Format (B × H): 138 mm x 216 mm, Gewicht: 303 g

The new edition of this brilliant bestseller gives full support through every step of the way of starting a business, making the whole process easier, so you remain inspired and on the road to success.

Author Caspian Woods is a renowned entrepreneur and this book includes his vast experience of starting businesses, coaching new start-ups and interviewing hundreds of successful entrepreneurs from Bob Geldof to Phillip Green.

You will learn how to:

feel positive, energised and enthused

be clear about the start-up process

be able to tailor it to suit their individual needs

know which parts to focus on for success

where to go for further reading/support.

This new edition features new material on using social media to reach new markets, improve customer service and recruit staff. It also features new information that accommodates recent changes in the economy.

Autoren/Hrsg.

Woods, Caspian

Inhaltsverzeichnis

About the author

Acknowledgements

How this book works

Phase 1          Preparation  

Step 1      Brace yourself

Step 2      Work on your brilliant business idea

Step 3      Road test your idea

Step 4      Build your support network

Step 5      Your business plan

Step 6      Reduce your start-up costs

Step 7      Raise finance

Step 8      Take care of the small print

Phase 2          Into action

Step 9      Get selling

Step 10    Set your price

Step 11    Now, make your product/service

Step 12    Get the cash in

Step 13    Do your books

Step 14    Do a quick risk audit          

Phase 3          Up and running

Step 15    Taking on staff

Step 16    Make sales easier: marketing

Epilogue

Useful contacts

Index

Über Autor(innen)

Caspian Woods has run businesses since his teens when he set-up the first UK yearbook publishing company and ran an events company. He has won a number of entrepreneurial awards including Young Scot of the Year, Young Achievers of Britain at Buckingham Palace, Shell Livewire, and Ernst and Young Trailblazers. He was also appointed by Prince Charles as an ambassador for his youth business trust.