Management

The Basics
2. Auflage 2022
ISBN: 978-0-367-77512-4
Verlag: Routledge

Buch, Englisch, 222 Seiten, Format (B × H): 129 mm x 198 mm, Gewicht: 244 g

Reihe: The Basics

Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management.

Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, the book explains key aspects of management, including:

- business strategy and how to use it to meet goals;

- how successful marketing works;

- how organizations are structured and function;

- fundamentals of corporate finance;

- human resource management’s role in the management and development of people;

- the importance of knowledge and culture to management.

This second edition has been updated to take account of general advances in management thinking, including developments in governance, responsible management and environmental pressures, and a new emphasis on health and well-being in the aftermath of the Covid-19 pandemic. It brings management thinking fully up to date with the latest currents and trends. This accessible, readable primer is an ideal starting point for anyone wanting to learn about business and management.

Zielgruppe

AS/A2, Further/Vocational Education, Professional, and Undergraduate

Autoren/Hrsg.

Witzel, Morgen

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Personalwesen, Human Resource Management
• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftswissenschaften: Allgemeines
• Interdisziplinäres Wissenschaften Wissenschaften: Allgemeines Enzyklopädien, Nachschlagewerke, Wörterbücher
• Wirtschaftswissenschaften Betriebswirtschaft Management

Inhaltsverzeichnis

1. Introduction: what is management? 2. Strategy 3. Managing people 4. Managing organizations 5. Production 6. Marketing 7. Finance 8. Knowledge and technology 9. Globalization and culture 10. The manager

Über Autor(innen)

Morgen Witzel is a lecturer and Fellow of the Exeter Centre for Leadership at The University of Exeter Business School, UK. His recent publications include Post-Pandemic Leadership (edited, Routledge 2022) and A History of Leadership (Routledge 2019).