Information and Behavior

Systems of Influence
1. Auflage 1986
ISBN: 978-0-89859-690-8
Verlag: Routledge

Buch, Englisch, 276 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 581 g

Reihe: Routledge Communication Series

First Published in 1986. This book has two basic goals. The first goal is to present how information is formed, used, channelled, and delivered in a number of different contexts and systems with varying impacts. The second goal is to present these diverse applications within one framework so that there is continuity between the different subjects and chapters. The framework is behavioral systems, and so this book is also an attempt to further evolve and show the viability of this framework.

Autoren/Hrsg.

Winett, Richard A.

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften

Inhaltsverzeichnis

Chapter 1 Introduction; Chapter 2 Prosocial Television; Chapter 3 Diffusion from a Behavioral Systems Perspective; Chapter 4 Social Marketing; Chapter 5 New Media; Chapter 6 Information and Health Behavior; Chapter 7 Behavioral Systems Approach Information and Consumer Behavior; Chapter 8 Future Directions;

Über Autor(innen)

Richard A. Winett Virginia Polytechnic Institute and State University