Motoring the Future

VW and Toyota Vying for Pole Position
2012. Auflage 2011
ISBN: 978-1-349-33524-4
Verlag: Palgrave MacMillan UK

Buch, Englisch, 272 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 408 g

The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.

Zielgruppe

Research

Autoren/Hrsg.

Wimmer, Engelbert

Inhaltsverzeichnis

Foreword Authors List of Diagrams List of Abbreviations The Car Industry Today Volkswagen The Global Duel Toyota The Race for Pole Position Epilogue Appendix Reading List Terminology

Über Autor(innen)

ENGELBERTWIMMER is a business consultant and member of the management team at PA Consulting Group, a global management, IT and technology consulting firm. Based in Frankfurt, Germany, Engelbert leads the firm's Manufacturing and Automotive practice. His main focus lies in implementing complex projects at the critical interface between scientific innovation and business; he is an expert on the car industry and works with his experienced team for manufacturers and suppliers alike.