Wimmer / Lee / Quella ECODESIGN -- The Competitive Advantage

1. Auflage 2010
ISBN: 978-90-481-9127-7
Verlag: Springer Netherlands
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, Band 18, 241 Seiten

Reihe: Alliance for Global Sustainability Bookseries

Dealing with environmental issues should no longer be considered simply as a cost of doing business. Effective environmental improvements to a company's products and services can be turned into business opportunities. This book was written with the express purpose of helping managers of companies, in particular of Small to Medium sized Enterprises (SMEs), to better deal with environmental challenges and address customer requirements, all in order to turn their environmental inve- ments into competitive market advantages. Several examples are provided throughout the book, but also warning signs (Alert Boxes). These 'Alerts' are posted to help managers avoid typical traps when working with environmental considerations in business processes. The authors have many years of experience in the various aspects of impleme- ing Ecodesign. This experience includes working in industry for many years; le- ing the environmental departments in a multinational company; managing research projects in eco-product development; Life Cycle Assessment; and national and international environmental communication and marketing. This book is the latest in a series. The 2002 'Ecodesign Pilot' introduced a tool and software to help design more environmentally compatible products. It was directed specifically at designers. The 2004 book, 'Ecodesign Implementation', was written to help project managers optimize product development processes from an environmental perspective.

Autoren/Hrsg.

Wimmer, Wolfgang

Lee, Kun Mo

Quella, Ferdinand

Polak, John

Inhaltsverzeichnis

1;Introduction;12
2;Environmental Implications;13
3;Chapter 1: Sustainability as a Competitive Business Advantage;22
3.1;1.1 Our Understanding of Sustainability;22
3.2;1.2 European and Worldwide Regulations and Standards;25
3.2.1;1.2.1 Ecodesign Directive and Implementing Measures;26
3.2.2;1.2.2 Climate Change;28
3.2.3;1.2.3 Standardization such as IEC 62430 and Others;29
3.2.3.1;1.2.3.1 IEC 62430 – Environmentally Conscious Design (ECD);30
3.3;1.3 Forecast of Environmental Trends;31
3.4;1.4 Finding the New Business Paradigm;33
3.5;1.5 Getting Assistance;42
4;Chapter 2: Situation Analysis;43
4.1;2.1 Corporate Analysis;43
4.2;2.2 Market Analysis;46
4.3;2.3 Product Analysis;49
4.3.1;2.3.1 Environmental Aspects;50
4.3.1.1;2.3.1.1 Analysis of the Product Life Cycle;51
4.3.1.2;2.3.1.2 Analysis of Stakeholder Requirements;52
4.3.1.3;2.3.1.3 Product Carbon Footprint and Management;54
4.3.2;2.3.2 Resource Use Efficiency Aspects;59
4.3.3;2.3.3 Degree of Environmental Hazard Aspects;62
4.3.4;2.3.4 Extended Material Aspects;63
4.4;2.4 Production Analysis;66
4.4.1;2.4.1 Information on Materials and Substances;67
4.4.1.1;2.4.1.1 Special Information About Materials and Substances;67
4.4.1.2;2.4.1.2 Disassembly Analysis of Components;70
4.4.1.3;2.4.1.3 Reuse Analysis of Components;70
4.4.1.4;2.4.1.4 Organising Recycling;73
4.4.2;2.4.2 Production Process Analysis;74
4.5;2.5 Management Analysis;77
4.5.1;2.5.1 Current Situation;77
4.5.2;2.5.2 Responsibilities;79
4.5.3;2.5.3 Risk Management;80
4.6;2.6 Conclusion of Situation Analysis;81
5;Chapter 3: Strategy Development;85
5.1;3.1 Corporate Considerations;85
5.2;3.2 Market Considerations;89
5.2.1;3.2.1 Pros and Cons of Environmental Marketing;89
5.2.2;3.2.2 Elements of an Environmental Marketing Strategy;90
5.2.2.1;3.2.2.1 Target Audience;90
5.2.2.2;3.2.2.2 The Environmental Message;95
5.2.2.3;3.2.2.3 Choosing the Medium;96
5.2.3;3.2.3 Making the Right Choice;96
5.3;3.3 Product Design Considerations;96
5.3.1;3.3.1 Pre-study;99
5.3.2;3.3.2 Staff Training;100
5.3.3;3.3.3 Support;100
5.3.4;3.3.4 Product Characteristics;101
5.3.5;3.3.5 Use-Intensive Products;101
5.3.6;3.3.6 Raw Material/Manufacturing Intensive Products;103
5.4;3.4 Production Considerations;106
5.4.1;3.4.1 Factors to Consider in Production;106
5.4.1.1;3.4.1.1 Efficient Use of Resources;107
5.4.1.2;3.4.1.2 Efficient Use of Energy and Utility;107
5.4.1.3;3.4.1.3 Minimization of Emissions;108
5.4.1.4;3.4.1.4 Reduction of the Use of Hazardous Materials;108
5.4.2;3.4.2 Carbon Footprint;109
5.4.2.1;3.4.2.1 Quantification of GHG Emission;109
5.4.2.2;3.4.2.2 GHG Emission Reduction in the Production Site;109
5.4.3;3.4.3 Green Supply Chain and Regional/Local Aspects of Production;110
5.5;3.5 Management Considerations;112
5.5.1;3.5.1 What Approach to Take for Chosen Business Model;112
5.5.2;3.5.2 Costs;113
5.5.3;3.5.3 Quality;115
5.5.4;3.5.4 Technical;117
5.5.5;3.5.5 Dependability;118
5.5.6;3.5.6 Management System;119
5.6;3.6 Integrated Strategy;122
6;Chapter 4: Action Plan Development;124
6.1;4.1 Corporate Action Plan;124
6.1.1;4.1.1 Develop Policy and Vision;124
6.1.2;4.1.2 Involve Staff;125
6.1.3;4.1.3 Training;126
6.1.4;4.1.4 Awareness Raising;128
6.2;4.2 Marketing Action Plan;133
6.2.1;4.2.1 Marketing;133
6.2.2;4.2.2 Environmental Responses;133
6.2.2.1;4.2.2.1 What Is Missing;134
6.2.3;4.2.3 Information Needs;135
6.2.3.1;4.2.3.1 Audiences at the Eco-centric End of the Value Spectrum;137
6.2.3.2;4.2.3.2 The Remaining Audiences;137
6.2.4;4.2.4 Communication Tools;138
6.2.4.1;4.2.4.1 Reports on Environmental Performance;139
6.2.4.2;4.2.4.2 Rating of Environmental Performance;139
6.2.4.3;4.2.4.3 Rewarding Environmental Performance;140
6.3;4.2.5 Conclusions;141
6.4;4.3 Product Design Action Plan;143
6.4.1;4.3.1 Basic Principles;143
6.4.2;4.3.2 Example TV-Set;148
6.4.3;4.3.3 Example Office Chair;149
6.5;4.4 Production Action Plan;154
6.5.1;4.4.1 Production Information System;154
6.5.2;4.4.2 How to Build a Green Supply Chain Management System;158
6.5.3;4.4.3 Operation and Implementation;160
6.5.4;4.4.4 Carbon Management in the Production Site;160
6.6;4.5 Management Action Plan;165
6.6.1;4.5.1 Implement Management System;165
6.6.1.1;4.5.1.1 Start with Selected Ecodesign Elements and Integrate Them into Existing Management Systems;165
6.6.1.2;4.5.1.2 If No Management System Exists, Install Some Rules;166
6.6.1.2.1;What Should Be Done?;169
6.6.1.2.2;How It Can Be Done?;169
6.6.1.2.3;What Has Been Achieved?;170
6.6.1.2.4;Information About Hazardous Substances;171
6.6.1.2.5;Packaging Standard;172
6.6.1.2.6;Other Internal Standards in the Siemens Toolbox;172
6.6.1.2.7;How Is the Standard and the Toolbox Communicated Internally?;172
6.6.1.3;4.5.1.3 The Product Profile Definition;173
6.6.1.4;4.5.1.4 Implementation of Further Systematic Tools;173
6.6.2;4.5.2 Extension of the Management System;175
6.6.3;4.5.3 Target Specification Based on Product Profile;175
6.6.4;4.5.4 Review of the Results;177
7;Chapter 5: Examples;179
7.1;5.1 Conformity Assessment and CE Marking;179
7.1.1;5.1.1 Regulations and Studies of the EU About Set Top Boxes (STB);180
7.1.2;5.1.2 Legal Requirements;181
7.1.3;5.1.3 Procedures to Affix CE-marking;182
7.1.3.1;5.1.3.1 Developing Technical Documentation file of CSTB;183
7.1.4;5.1.4 Used Batteries Are Special Waste!;192
7.1.4.1;5.1.4.1 Measurements Method;192
7.1.5;5.1.5 Power Consumption Data of CSTB;192
7.2;5.2 Example – Siemens Former Mobile Phone Base Station;194
7.2.1;5.2.1 Introduction;194
7.2.2;5.2.2 Target;194
7.2.3;5.2.3 Examples for Improved Environmental Solutions;195
7.2.3.1;5.2.3.1 The Cabinet (Containing Electronics);195
7.2.3.2;5.2.3.2 Energy Consumption;195
7.2.3.3;5.2.3.3 Electronic and Software Oriented Tools;196
7.2.3.4;5.2.3.4 Improved Reception Sensitivity;196
7.2.3.5;5.2.3.5 Innovative Ideas Can Be Found Everywhere;196
7.2.3.6;5.2.3.6 Parts and Types Reduction;197
7.2.4;5.2.4 Summary: Results for Mobile Phone Base Station;199
7.3;5.3 Carbon Footprint, Carbon Reduction Opportunity, and Carbon Management Approach Using Complex Set-Top Box as an Example;199
7.3.1;5.3.1 Developing Carbon Footprint;199
8;Chapter 6: Outlook: Sustainability – What Does the Future Hold?;208
8.1;6.1 Upcoming Challenges;208
8.2;6.2 Consequences;209
8.3;6.3 Conclusions;209
9;Ecodesign–The Competitive Advantage;212
10;Annexes and Supporting Documents;212
11;Annex 1 (to Sections 2.3/2.4);213
12;Annex 2a (to Sections 2.3, 2.4 and 4.3);214
13;Annex 2b (to Sections 2.3, 2.4 and 4.3);217
14;Annex 3 (to Section 2.5);219
15;Annex 4 (to Section 2.5);220
16;Annex 5 (to Section 2.5);221
17;Annex 6 (to Section 2.5);223
18;Annex 7 (to Section 4.1);224
19;Annex 8 (to Section 4.5);225
20;Annex 9 (to Section 4.5);228
21;Annex 10 (to Section 4.5.2);229
22;Annex 11: List of Mentioned Standards;233
23;References;235