CIM Revision Cards Marketing Research and Information

2. Auflage 2006
ISBN: 978-0-7506-8294-7
Verlag: Routledge

Buch, Englisch, 182 Seiten, Format (B × H): 105 mm x 148 mm, Gewicht: 150 g

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised

Zielgruppe

Students studying for the CIM Professional Diploma in Marketing module entitled Marketing Research and Information.

Autoren/Hrsg.

Williams, John

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Außenhandel
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb

Inhaltsverzeichnis

Preface; Introduction; Information in the knowledge economy; The marketing database; The marketing research process; Using secondary research; Observation research; Qualitative research; Quantitative data; Questionnaire design; Sampling; Quantitative data analysis; Presenting marketing research;