E-Book, Englisch, 480 Seiten, E-Book
Weybrecht The Sustainable MBA
2. Auflage 2013
ISBN: 978-1-118-76061-1
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
A Business Guide to Sustainability
E-Book, Englisch, 480 Seiten, E-Book
ISBN: 978-1-118-76061-1
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
Whether you are an employee, a manager, an entrepreneur or aCEO, The Sustainable MBA Second Edition provides theknowledge and tools to help you 'green' your job andorganization, to turn sustainability talk into action for thebenefit of your bottom line and society as a whole.
Based on more than 150 interviews with experts in business,international organizations, NGOs and universities from around theworld, this book brings together all the pieces of the business andsustainability puzzle including:
* What sustainability is, why you should be interested, how toget started, and what a sustainable organization looks like.
* A wide range of tools, guidelines, techniques and concepts thatyou can use to implement sustainability practices.
* Information on how to be a sustainability champion orintrapraneur in your organization including how to sell these ideasto your team and how to incorporate them into any job.
* A survey of the exciting trends in sustainable businesshappening around the world.
* A wealth of links to interesting resources for moreinformation.
The Sustainable MBA Second Edition is organized like abusiness school course, allowing you easy access to the relevantinformation you need about sustainability as it relates toAccounting, Economics, Entrepreneurship, Ethics, Finance,Marketing, Organizational Behavior and HR, Operations andStrategy.
The Sustainable MBA Second Edition has been updated toreflect global developments in this evolving field to remain thedefinitive guide to sustainable business. Additional resources toaccompany the book are available at www.thesustainablemba.com.
Autoren/Hrsg.
Weitere Infos & Material
Preface xv
Acknowledgments xix
PART I: SETTING THE SCENE 1
Chapter 1: About this Book 3
Chapter 2: What is Sustainability? 13
Chapter 3: What does this Mean for Business? 23
Chapter 4: The Sustainability Journey 33
Chapter 5: Getting Started 41
PART II: THE CORE TOPICS 51
Chapter 6: Accounting 55
Chapter 7: Economics 85
Chapter 8: Entrepreneurship 123
Chapter 9: Ethics and Corporate Governance 153
Chapter 10: Finance 183
Chapter 11: Marketing 217
Chapter 12: Operations 255
Chapter 13: HR and Organizational Behavior 295
Chapter 14: Strategy 323
PART III: TOOLS 361
Chapter 15: Tools for Monitoring, Managing, and Improving Performance 363
Chapter 16: Tools for Greening Offices and Buildings 377
PART IV: WRAPPING IT ALL UP 399
Chapter 17: What Can I Do? 401
Chapter 18: What will the Future Bring? 409
Endnotes 435
Index 439