How to Create Market-Dominating Strategies in Turbulent Economies
Buch, Englisch, 130 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 353 g
ISBN: 978-1-032-41263-4
Verlag: Productivity Press
Alan Weiss has developed an original and completely new approach to strategy which thus far has certified over 100 people globally, delivering this approach to scores of firms of all types in four countries. More than two dozen firms are using this approach.
Sentient Strategy is based on two modern dimensions: awareness of the environment in which the organization exists and has influence, and consciousness of the impact of actions being considered. The old SWOT (strengths, weaknesses, opportunities, threats) approaches are currently equivalent to riding down the freeway on a horse. We must drop the hubris that has led us to believe we can see years ahead and anticipate what’s coming. No one predicted the Internet No one predicted the latest pandemic.
It’s time to turn volatility and disruption on their heads and use them as offensive weapons in the marketplace instead of trying to protect ourselves from them. Imagine a strategy that an organization can formulate in just a day or so, revisit easily and frequently, and design a series of shorter-term, viable futures. "Sentient" means "perceptive" and "self-aware." It doesn’t mean "one size fits all" from a cookie-cutter firm’s approach to strategy.
Alan Weiss equips the reader to consider using this approach independently. These are new times—a new reality, a "no normal™"—hence, it’s ridiculous to use old approaches to strategy. There’s a clear reason why Sears didn’t morph into Amazon and why Hertz surrendered its number one spot to Enterprise.
Zielgruppe
Professional
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmenskultur, Corporate Governance
- Wirtschaftswissenschaften Betriebswirtschaft Management Entscheidungsfindung
- Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Management: Führung & Motivation
- Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Wirtschaftsprognose
- Wirtschaftswissenschaften Betriebswirtschaft Management Qualitätsmanagement, Qualitätssicherung (QS), Total Quality Management (TQM)
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
- Wirtschaftswissenschaften Betriebswirtschaft Organisationstheorie, Organisationssoziologie, Organisationspsychologie
- Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
Weitere Infos & Material
Acknowledgments. About the Author. Introduction. Chapter 1 The Glacial Pace of Strategic Change. Chapter 2 Applying the Wrong Metrics. Chapter 3 New Factors for the New Realities. Chapter 4 The Bridge. Chapter 5 The Other Side of the Bridge. Chapter 6 The Express Lane. Chapter 7 Why You Really, Really Need to Start Thinking Differently about Strategy. Epilogue Business Domination Strategies for a No-Normal® Future: A Contrarian’s Guidebook. Index.