E-Book, Englisch, 503 Seiten
Foundations, Development, and Applications
E-Book, Englisch, 503 Seiten
Reihe: Industrial and Systems Engineering Series
ISBN: 978-1-4822-6424-1
Verlag: Taylor & Francis
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
This book brings together experts from multiple disciplines in industry and academia to stimulate new thinking in the development and application of mobile commerce technology. The book covers important mobile commerce topics, such as critical infrastructure management, mobile security issues, new applications and services, emerging development architectures, mobile business solutions, and future research opportunities.
In addition to its multidisciplinary approach, the book also provides a cross-cultural approach intended to overcome cultural barriers and accelerate mobile commerce advancement in the global economy. Authors and researchers from around the world discuss a broad spectrum of methods, tools, and guidelines for designing mobile commerce systems and services in different cultures.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Mobile Electronic Commerce Foundations and Theories
Enhancing the Effectiveness of Mobile Electronic Commerce Strategy: A Customer-Orientation Approach
Mahmoud M. Yasin, Pedro M. Torres, and Carlos F. Gomes
Dominant Issues and Conceptual Approaches in Mobile Business Research from 2005 – 2013
Joseph Budu & Richard Boateng
Mobile Electronic Commerce Technologies
Critical Infrastructure Management for Mobile Electronic Commerce: Security and Reliability Issues on Mobile Ad Hoc Network
Haibo Wang, Wei Ning and Wei Wang
Security of Wireless Ad-Hoc Network
Manmohan Chaturvedi, Preeti Aggarwal, Shilpa Bahl and Sapna Malik
Mobile Electronic Commerce Systems and the Human Perspective
Mobile Social Networking Service (SNS) Users’ Trust and Loyalty: A Structural Approach
Norazah Mohd Suki and Norbayah Mohd Suki
Comparative Study of In-Store Mobile Commerce Applications and Feature Selection, Targeted at Enhancing the Overall Shopping Experience
Electra Safari and Dimitrios Zissis
Towards a Mobile Website for www.India.gov.in
Rakhi Tripathi
Security in Mobile Electronic Commerce
James Scott Magruder
Mobile Electronic Commerce Development
Enhancing Electronic Commerce with Hybrid Mobile Application Development Architecture
Edward T. Chen
Using the Apache Cordova Open Source Platform to Develop Native Mobile Applications
Sam S. Gill
MobiCash: Smart Mobile Payment System
Amila Karunanayake and Kasun De Zoysa
Mobile Electronic Commerce Development
Sathiadev Mahesh
Mobile Electronic Commerce Applications and Mobile Business
Mobile Advertising: The Indian Perspective
Pradeep Nair and Harsh Mishra
e-CRM, m-CRM and ICTs Adoption in the E-Tourism and M-Tourism Industries
Te Fu Chen
Security Intelligence for Healthcare Mobile Electronic Commerce
Joseph M. Woodside and Mariana Florea
Automated Teller Machine (ATM) and Mobile Phone Interface in a Developing Banking System
Abel E. Ezeoha and Anselm Nkalemu
Mobile Electronic Commerce and Social, Economic and Environmental Aspects
Mobile Content and Applications Value Networks: Evidence from the Italian Mobile Telecommunications Market
Antonio Ghezzi, Raffaello Balocco, and Andrea Rangone
Segmenting, Targeting and Positioning of Mobile Payment Services
Raluca-Andreea Wurster
Success Factors Influencing Consumers’ Willingness to Purchase Brands Advertised Through the Mobile Phone
Carla Ruiz-Mafe, Inés Küster Boluda, and Christian Damián García
Emerging Frontiers
Smart City as a Service Platform: Identification and Validation of City Platform Roles in Mobile Service Provision
Nils Walravens
Strategic and Tactical Issues with Apple’s Mobile Maps
Mark R. Leipnik, Sanjay S. Mehta, and Vijayaprabha Rajendran