Customer-Committed

How to Create Outstanding Customer Experiences and Strengthen Your Brand
Erscheinungsjahr 2025
ISBN: 978-3-658-47700-4
Verlag: Springer

Buch, Englisch, 140 Seiten, Format (B × H): 168 mm x 240 mm, Gewicht: 306 g

This book demonstrates why companies must establish and maintain a new – customer-committed – culture and how this transformation can be achieved.

A unique customer experience has never been as critical to success as it is today. Many companies are therefore focusing on customer-oriented processes and the collection of valuable customer data. However, customers are more than just the sum of their data. Special brand experiences and genuine wow moments almost always arise from empathy, a personal touch, or the famous extra mile that employees go for their customers. Mathias Weber vividly illustrates how genuine customer commitment can be achieved in companies and provides the essential tools and measures, along with insights into concrete case studies.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Weber, Mathias

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Kundenbeziehungsmanagement, Kundenpflege

Inhaltsverzeichnis

The customer experience makes the difference.- Strategy: Establishing the foundation of a customer-connected organization.- Shaping the transformation to a customer-connected organization.- Creating customer-connected experiences.- Customer-connected brands – Best practice examples.- Summary and action needs.- Glossary.

Über Autor(innen)

Mathias Weber is a partner at G&P Brand Consultancy in Munich. For over 18 years, he has been helping companies become more successful in the long term by building customer-committed and desirable brands. His clients include companies such as BMW Group, Porsche AG, and Bosch Siemens Hausgeräte, as well as medium-sized enterprises and hidden champions in the German-speaking region. In addition, he works as a lecturer at universities.