Webber An Introduction to Franchising

1. Auflage 2017
ISBN: 978-1-137-29610-8
Verlag: Macmillan Education
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 288 Seiten, Ebook (PDF)

An Introduction to Franchising is a concise yet comprehensive guide to the world of franchising. Looking at the field from the perspectives of the franchisor and the franchisee, the book offers a good balance between the theories behind good franchising practise, and hands-on practical guidance. Applied theory is evident in the broad range of real-life case studies included in the book. With many of the world's leading companies operating franchise models, this book will offer readers a genuine insight into the potential advantages and disadvantages of franchising. The book also examines the financial, legal and ethical implications of franchising, whilst anticipating future concerns and challenges for the franchising model.An Introduction to Franchising is an essential guide for all students of franchising, entrepreneurship and marketing. It is also a must-read for anyone wishing to start their own franchise business.

Zielgruppe

Lower undergraduate

Autoren/Hrsg.

Webber, Robert

Inhaltsverzeichnis

The Origins and History of Franchising.- Defining Franchising.- The Pros and Cons of Franchising.- The Affiliation between Franchisor and Franchisee.- The Role of Ethics in Franchising.- Cultivating a Franchised Business.- The Steps to Buying a Franchise.- Legal and Financial.- Developing the Future of Franchising.- The International Arena.- Exit Strategies.- The Future of Franchising.

Über Autor(innen)

ROBERT WEBBER is a Senior Lecturer in Franchising and Entrepreneurship at De Montfort University, UK.