Watson CauseWired

Plugging In, Getting Involved, Changing the World
1. Auflage 2008
ISBN: 978-0-470-46010-8
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 272 Seiten, E-Book

Now in paperback, an eye-opening guide to the massive societalimpact of online social networks
For today's super-wired, always-on, live-life-in-public youngAmericans, the causes they support define who they are. Societalaspirations have so permeated the "net native" population thatcauses have become like musical tastes. CauseWiredillustrates wired causes in action, bringing real-world stories toreaders.
* Tracks the massive societal impact on causes of online socialnetworks-from blogs, to video, to the rise of social networks
* Reveals the extraordinary influence of online socialnetworks-in raising money for charity, in changing the politicalclimate and electing candidates, and in raising consciousness forcauses
From Facebook causes and campaigns on MySpace, to a raft of newstartups and innovative projects like Kiva, Change.org andDonorsChoose, this immensely relevant book delivers actionableresearch and recommendations to help readers launch their ownsuccessful wired social campaigns.

Autoren/Hrsg.

Watson, Tom

Inhaltsverzeichnis

About the Author.
Foreword.
Acknowledgments.
Introduction.
Chapter 1: Lost in the Flood: Wired Causes Rise.
Chapter 2: Friending for Good: The Facebook Philanthropists.
Chapter 3: Signing up to Fight Evil: The Network Acts.
Chapter 4: Portfolios for Change: Peer-to-Peer Philanthropy.
Chapter 5: Defi ned by Causes: The Public Lives ofMillennials.
Chapter 6: From the Bottom Up: "The Order Is RapidlyFading".
Chapter 7: Spare the Paperwork: The Quick Rise of FlashCauses.
Chapter 8: Heralds of Change: Giving Goes Open Source.
Chapter 9: Aspiration and Activism: Armies of OnlineLeaders.
Chapter 10: Distributing the CauseWired Future.
Websites.
Further Reading.
Notes.
Index.

Über Autor(innen)

Tom Watson is a journalist, media critic, entrepreneur, and blogger with a twenty-five year professional career that includes the cofounding of two companies and several popular online publications, bylines in more thana dozen major newspapers and magazines, and a history of innovation in media technology and online communities.