Confident Digital Content

How to Create and Manage Amazing Social Media and Web Content for a Futureproof Career
2. Auflage 2020
ISBN: 978-1-78966-338-9
Verlag: Kogan Page

Buch, Englisch, 216 Seiten, Format (B × H): 142 mm x 218 mm, Gewicht: 476 g

Reihe: Confident Series

Are you considering a career in social media? Are you an entrepreneur or freelancer looking to boost your online content marketing? Maybe you're looking for your next career pivot, or you're simply seeking skills to give your CV that competitive edge? Wherever you are in your career, Confident Digital Content can help.

Covering the essentials of online content, this book takes you through everything you need to know - from how to write effectively for online platforms, through to video, audio, graphic design and photography. Featuring inspiring case studies from individuals at companies including CNN International, Mumsnet, Bunster's Hot Sauce and HuffPost UK, this practical beginner's guide includes guidance on content marketing strategy, metrics and community management.

This updated second edition features advice on the latest trends, including fake news, the importance of stories and social listening analysis. Though trends, fads and hashtags change, the principles of great online content remain the same - let Confident Digital Content give you the grounding you need to ace your social channels and supercharge your career.

About the Confident series.
From coding and web design to data, digital content and cyber security, the Confident books are the perfect beginner's resource for enhancing your professional life, whatever your career path.

Autoren/Hrsg.

Waters, Adam

Fachgebiete

• Mathematik | Informatik EDV | Informatik Digital Lifestyle Soziale Netzwerke
• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaft: Sachbuch, Ratgeber
• Mathematik | Informatik EDV | Informatik Digital Lifestyle Internet, E-Mail, Social Media
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing

Inhaltsverzeichnis

Chapter - 00: Introduction; Chapter - 01: Why digital content skills are essential for your career; Chapter - 02: How to write for digital; Chapter - 03: Making great video; Chapter - 04: Graphic design, photography and audio; Chapter - 05: Digital community building; Chapter - 06: Evaluation; Chapter - 07: Social media; Chapter - 08: People; Chapter - 09: Campaign planning; Chapter - 10: Conclusion

Über Autor(innen)

Waters, Adam
Adam Waters has been working in digital for fifteen years. He currently runs BFBS Creative, a content agency based in London. He's a juror for the Royal Television Society Digital Journalism awards and regularly serves as a digital advisor to charities and government. He's on the InsideOut Leaderboard, is passionate about creating opportunity for people through digital skills, and regularly runs mentoring programmes for young people.

Adam Waters has been working in digital for fifteen years. He currently runs BFBS Creative. He's a juror for the Royal Television Society Digital Journalism awards and a regular digital advisor to charities and government. Passionate about creating opportunities through digital skills, Adam is on the InsideOut Leaderboard and runs mentoring programmes for young people.