Confident Digital Content: Master the Fundamentals of Online Video, Design, Writing and Social Media to Supercharge Your Career

1. Auflage 2018
ISBN: 978-0-7494-8094-3
Verlag: KOGAN PAGE

Buch, Englisch, 200 Seiten, Format (B × H): 154 mm x 233 mm, Gewicht: 349 g

Reihe: Confident

Confident Digital Content gives you the opportunity to become digitally multi-skilled and learn the fundamentals of the most important types of digital creativity. Whatever your career path, being able to produce exciting and creative content online, whether through video, design, digital journalism or social media, can supercharge your professional career and empower your entrepreneurial pursuits.

Confident Digital Content teaches you valuable hard skills, including how to create and upload great video content, graphic design, photography for social media, community management, digital strategy and metrics, and helps you learn them through practical exercises in every chapter. It also provides insightful guidance on how to boost your career and employability by honing your leadership, creativity and entrepreneurial skills in the world of digital. Case studies from inspiring individuals at organizations including CNN International, Mumsnet, Bunster's Hot Sauce, HuffPost UK, and Crocstar Media show you real world examples of excellent digital content in practice. This book is your ultimate guide to achieving the technical proficiency and confidence to start an inspiring digital career path, whether your ambition is to rise to the top of your chosen industry, be a successful freelancer or become an entrepreneur.

Autoren/Hrsg.

Waters, Adam

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaft: Sachbuch, Ratgeber
• Mathematik | Informatik EDV | Informatik Digital Lifestyle Soziale Netzwerke
• Mathematik | Informatik EDV | Informatik Digital Lifestyle Internet, E-Mail, Social Media
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing

Inhaltsverzeichnis

Chapter - 00: Introduction; Chapter - 01: Why Digital Content Skills are Essential for Your Career; Chapter - 02: How to Write for Digital; Chapter - 03: Making Great Video; Chapter - 04: Graphic Design, Photography and Audio; Chapter - 05: Digital Community Building; Chapter - 06: Evaluation; Chapter - 07: Social Media; Chapter - 08: People; Chapter - 09: Conclusion;

Über Autor(innen)

Waters, Adam
Adam Waters has been working in digital for fifteen years. He currently runs BFBS Creative, a content agency based in London. He's a juror for the Royal Television Society Digital Journalism awards and regularly serves as a digital advisor to charities and government. He's on the InsideOut Leaderboard, is passionate about creating opportunity for people through digital skills, and regularly runs mentoring programmes for young people.

Adam Waters has been producing digital content for over ten years at a number of production companies and TV channels. He currently works for the British Forces Broadcasting Service, which he joined as their first Head of Digital. He has advised Government departments, charities, ambassadors and senior military personnel. Adam has acted as a juror for the Royal Television Society Journalism Awards, and he mentors young people in creative careers.