Media Selling

Television, Print, Internet, Radio
4. Auflage 2009
ISBN: 978-1-4051-5839-8
Verlag: John Wiley & Sons

Buch, Englisch, 616 Seiten, Paperback, Format (B × H): 170 mm x 244 mm, Gewicht: 1050 g

This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales.
* A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media
* Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites
* Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling
* Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data

Autoren/Hrsg.

Warner, Charles

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Informationstechnik, IT-Industrie

Inhaltsverzeichnis

List of Contributors

Preface and Acknowledgments

Part I: The Marketing/Media Ecology and Personal Selling:

Part II: Attitude, Emotional Intelligence, and Skills:

Part III: Knowledge:

Part IV: Opportunities, Preparation, and Persistence:

Appendix A. Selling Magazines to Agencies: Phil Frank

Appendix B. Writing Copy: Charles Warner

Index

Über Autor(innen)

Charles Warner is a media sales and management consultant/trainer and an active blogger at www.mediacurmudgeon.com. He teaches at The New School in New York, and is the Goldenson Chair Emeritus at the University of Missouri School of Journalism. He was the Vice President of AOL's Interactive Marketing division until his retirement in 2002.