E-Book, Englisch, 208 Seiten
Wang Soft Power in China
2011
ISBN: 978-0-230-11637-5
Verlag: Palgrave Macmillan US
Format: PDF
Kopierschutz: 1 - PDF Watermark
Public Diplomacy through Communication
E-Book, Englisch, 208 Seiten
Reihe: Palgrave Macmillan Series in Global Public Diplomacy
ISBN: 978-0-230-11637-5
Verlag: Palgrave Macmillan US
Format: PDF
Kopierschutz: 1 - PDF Watermark
This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.




