Wang Soft Power in China

Public Diplomacy through Communication
2011
ISBN: 978-0-230-11637-5
Verlag: Palgrave Macmillan US
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 208 Seiten, eBook

Reihe: Palgrave Macmillan Series in Global Public Diplomacy

This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.

Zielgruppe

Research

Autoren/Hrsg.

Wang, J.

Inhaltsverzeichnis

Introduction: China's Search of Soft Power; J.Wang The Expansion of China's Public Diplomacy System; I.d'Hooghe China's Image Projection and Its Impact; H.Wang China's International Broadcasting: A Case Study of CCTV International; X.Zhang The Evolving Chinese Government Spokesperson System; N.Chen Chinese Corporate Diplomacy: Huawei's CSR Discourse in Africa; L.Tang & H.Li National Image Management Begins at Home: Imagining the New Olympic Citizen; J.de Kloet , G.Pak , L.Chong & S.Landsberger Chinese Diaspora, the Internet, and the Image of China: A Case Study of the Beijing Olympic Torch Relay; H.Li China's Image Management Abroad, 1920s-1940s: Origin, Justification and Institutionalization; Y.Z.Volz Itching the Scratches on Our Minds: American College Students Read and Re-evaluate China; J.Polumbaum

Über Autor(innen)

Jian Wang is director of the Center on Public Diplomacy and associate professor at the Annenberg School for Communication and Journalism, University of Southern California, USA