Walker Nonprofit Essentials

Major Gifts
1. Auflage 2006
ISBN: 978-1-118-42898-6
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 240 Seiten, E-Book

Reihe: The AFP/Wiley Fund Development Series

"Major gifts are at the heart of any coordinated, successfulfundraising effort. Julie Walker shows you how to do it all-- findthe prospects, staff the program, and ask for the money. Thesidebar stories and real-world examples sprinkled throughout thebook are entertaining, yet still make a point. I would buy it forthe advice and keep it for the anecdotes."
--Duris Holmes, Chairman of the Board Benjamin Franklin High SchoolNew Orleans, Louisiana
Part of the AFP/Wiley Fund Development Series, NonprofitEssentials: Major Gifts is a professional guide to major giftfundraising, concisely presented in a format that is accessible,lively, and easy-to-read. With in-depth advice from experiencedfundraiser Julia Walker, this book takes the reader from the earlystages of establishing a program through the core elements of allmajor gift programs: identifying and rating prospects; preparingthe case; training volunteers; cultivating donors; making the ask;and providing recognition and stewardship for the gift. Itsnuts-and-bolts presentation focuses on how to create aprospect-centered program that develops the capacity to engage andsolicit donors, effectively based on their unique interests andneeds.

Autoren/Hrsg.

Walker, Julia I.

Inhaltsverzeichnis

Introduction.
1 Introduction to Major Gifts.
2 Building a Major Gifts Program.
3 Board Leadership.
4 Making the Case for a Major Gift.
5 Cultivation of Major Gift Prospects.
6 Soliciting Major Gifts.
7 Motivating Donors: Recognition and Stewardship.
8 Special Opportunities in Major Gifts.
Appendix.
Index.

Über Autor(innen)

Julia Ingraham Walker has been a fundraising professional for over twenty years in the Gulf South. Her professional background is in major gifts. During her tenure at Tulane University, she hired, supervised, and directed the activity of a large staff of major gift officers both in and out of campaigns for over ten years. As a consultant to numerous capital campaigns over the past six years, she has had significant experience developing strategy on major gift fundraising for a diverse group of non-profits. Her experience ranges from museums to secondary schools, arts organizations, community nonprofits, and institutions of higher education.