Modern Competitive Strategy

3 Rev ed
ISBN: 978-0-07-127633-7
Verlag: McGraw-Hill Education - Europe

Buch, Englisch, 352 Seiten, Format (B × H): 187 mm x 231 mm, Gewicht: 587 g

Modern Competitive Strategy, 3e, by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.

Autoren/Hrsg.

Walker, Gordon

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien

Inhaltsverzeichnis

1. What Is Strategy?2. Strategic Planning and Decision Making3. Competitive Advantage4. Industry Analysis5. Competing Over Time 6. Strategy Execution7. Vertical Integration and Outsourcing8. Partnering9. Global Strategy10. Modern Competitive Strategy11. Managing the Multi-business Firm12. Corporate Governance

Über Autor(innen)

Professor and Chairman of the Strategy and Entrepreneurship Department at the Edwin L. Cox School of Business at Southern Methodist University. He received his BA from Yale University and an MBA and PhD from the Wharton School, University of Pennsylvania. Dr. Walker has previously taught at the Sloan School, MIT; at the Wharton School, University of Pennsylvania; and at Yale University. The author of numerous articles, he is on the editorial boards of Administrative Science Quarterly and Strategic Organization. He has received several grants from the National Science Foundation.