Vucetic Coca-Cola Socialism

Americanization of Yugoslav Culture in the Sixties
Erscheinungsjahr 2018
ISBN: 978-963-386-201-8
Verlag: Amsterdam University Press
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 0 Seiten

This book is about the Americanization of Yugoslav culture and everyday life during the nineteen-sixties. After falling out with the Eastern bloc, Tito turned to the United States for support and inspiration. In the political sphere the distance between the two countries was carefully maintained, yet in the realms of culture and consumption the Yugoslav regime was definitely much more receptive to the American model. For Titoist Yugoslavia this tactic turned out to be beneficial, stabilising the regime internally and providing an image of openness in foreign policy.

Coca-Cola Socialism addresses the link between cultural diplomacy, culture, consumer society and politics. Its main argument is that both culture and everyday life modelled on the American way were a major source of legitimacy for the Yugoslav Communist Party, and a powerful weapon for both USA and Yugoslavia in the Cold War battle for hearts and minds.

Radina Vucetic explores how the Party used American culture in order to promote its own values and what life in this socialist and capitalist hybrid system looked like for ordinary people who lived in a country with communist ideology in a capitalist wrapping. Her book offers a careful reevaluation of the limits of appropriating the American dream and questions both an uncritical celebration of Yugoslavia’s openness and an exaggerated depiction of its authoritarianism.

Autoren/Hrsg.

Vucetic, Radina

Weitere Mitwirkende

Cox, John K.

Inhaltsverzeichnis

Foreword
Introduction

Chapter 1. Between Pink Hollywood and the Black Wave
Chapter 2. A Change in Rhythm
Chapter 3. Modernism and the Avant-garde in the Struggle for Socialism
Chapter 4. Life, American Style
Chapter 5. Conclusion

Bibliography
Index

Über Autor(innen)

Vucetic, Radina
Radina Vucetic is Associate Professor at the General Modern History Department of History at the University of Belgrade.

Cox, John K.
John K. Cox is professor at North Dakota State University in Fargo.