The Viral Video Manifesto: Why Everything You Know Is Wrong and How to Do What Really Works

Erscheinungsjahr 2012
ISBN: 978-0-07-180338-0
Verlag: McGraw Hill LLC

Buch, Englisch, 240 Seiten, Format (B × H): 149 mm x 228 mm, Gewicht: 317 g

Creating the next YouTube blockbuster is easier than you think!Includes more than 100 QR Codes linking to successfulviral videos!"These guys are the viral experts, and they show you the way in clear, concise language. This is the first recipe for virality that I buy." -- KENT NICHOLS, cocreator of viral phenomenon AskANinja.comOne Saturday morning in 2006, Stephen Voltz and Fritz Grobe dropped 500 Mentos mints into 100 bottles of Coke in front of a video camera. Their video went viral in a matter of hours, and before they knew it, David Letterman, Conan O'Brien, and NPR were calling.Since then, more than 100 million people have watched The Extreme Diet Coke & Mentos Experiments. Why? Because Voltz and Grobe did everything right. Now, in TheViral Video Manifesto, they explain how you can make a video guaranteed to pack a major punch by applying four core principles:Be True. Don't fake it. Make it real.
Don't Waste My Time. Get down to business right away.
Be Unforgettable. Show us something we've never seen before.
It's All About Humanity. An emotional connection is the key to sharing.

Autoren/Hrsg.

Voltz, Stephen

Grobe, Fritz

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb

Über Autor(innen)

Stephen Voltz and Fritz Grobe are the creators of the viral video studio EepyBird. The recipients of four Webby Awards and two Emmy nominations, they have been featured in the New York Times and the Wall Street Journal and on the cover of Advertising Age.