Voinea / Van Kranenburg Nonmarket Strategic Management

Erscheinungsjahr 2017
ISBN: 978-1-317-42173-3
Verlag: CRC Press
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 186 Seiten

Strategic management has traditionally concerned itself with delivering simple, financial-based performance goals. Nonmarket strategies entail social, political, and legal arrangements that go beyond pure market objectives. Such strategies can influence firm performance and competitive advantage, especially in contexts where the interplay of national and supranational institutions amplify these conflicting demands.

This book introduces nonmarket strategic management within these contexts. Divided into two parts, the first part offers theories and managerial support for coping with the complex business realities created by the intertwined market and nonmarket arenas; the second part presents examples of the challenges firms in the nonmarket environment might face. These examples show how firms can strategically manage and work with social, political and regulatory stakeholders to achieve their goals.

Written by two leading scholars in the area, this book is essential reading for students and researchers in Business, Management and Strategy.

Autoren/Hrsg.

Voinea, Cosmina Lelia

Van Kranenburg, Hans

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftswissenschaften: Allgemeines

Inhaltsverzeichnis

Part I: Nonmarket Strategic Management from a Theoretical Perspective

1. Genesis of the Nonmarket Field

2. Advancing the Nonmarket Environment: Expanding Institutions, Issues, Interests, and Information

3. Institutions: Nature, Context, and Pressures

4. Types of Nonmarket Institutions

5. Stakeholder Approach to Nonmarket

6. Nonmarket Strategies: Why, When, and How?

7. Nonmarket Resources and Outcomes

Part II How it is done: Nonmarket Strategic Management in Practice

8. Let Them Eat Bugs: Legitimacy and Legislative Priority in the Dutch Edible Insect Sector

9. Merger and Acquisition Investigations in the European Airline Industry

10. Nonmarket Actions from the Chemical Industry: The Case of Merck & Co.

11. Nonmarket Actions from the Oil Industry: The Case of Royal Dutch Shell

Über Autor(innen)

Cosmina Lelia Voinea is Assistant Professor of Strategy and International Business at the Faculty of Management, Science and Technology, Open University, the Netherlands. Her research interests primarily centre on market and nonmarket corporate level strategies, international business, corporate social responsibility, and innovation in emerging markets.

Hans van Kranenburg is Full Professor of Corporate Strategy at Nijmegen School of Management, Radboud University, the Netherlands. He has published widely in the fields of strategic behaviour of companies, industry dynamics, alliances and networks, international business, and market and non-market strategies.