International Business Strategy

Rethinking the Foundations of Global Corporate Success
3rd Auflage
ISBN: 978-1-108-48803-7
Verlag: Cambridge University Press

Buch, Englisch, 675 Seiten, Format (B × H): 203 mm x 249 mm, Gewicht: 1089 g

Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). Verbeke and Lee develop an original conceptual model that supports student learning by providing an integrated perspective, rooted in theory and practice. The discussion also includes unique commentaries on seventy-four seminal articles published in the Harvard Business Review, the Sloan Management Review, and the California Management Review over the past four decades, demonstrating how the key insights can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. This third edition has been thoroughly updated and features new sections on multinational entrepreneurship, strategic challenges in the new economy, and international business strategy during globally disruptive events, including the COVID-19 pandemic. Students will benefit from updated case studies, improved learning features, and a wide range of online resources.

Autoren/Hrsg.

Verbeke, Alain

Lee, I H Ian

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Außenhandel

Inhaltsverzeichnis

List of figures; List of tables; About the authors; Foreword from Jean-François Hennart; Acknowledgements; List of abbreviations; Walkthrough; Introduction and overview of the book's framework; Part I. Core Concepts; 1. Conceptual foundations of international business strategy; 2. The critical role of firm-specific advantages; 3. The nature of home country location advantages; 4. The problem with host country location advantages; 5. Combining firm-specific advantages and location advantages in a multinational network; Part II. Functional Issues; 6. International innovation; 7. International sourcing and production; 8. International finance; 9. International marketing;10. Managing managers in the multinational enterprise; Part III. Dynamics of Global Strategy; 11. Entry mode dynamics 1: Foreign distributors; 12. Entry mode dynamics 2: Strategic alliance partners; 13. Entry mode dynamics 3: Mergers and acquisitions; 14. The role of emerging economies; 15. Emerging economy multinational enterprises; 16. Multinational entrepreneurship; 17A. International strategies of corporate social responsibility; 17B. International strategies of corporate environmental sustainability; Conclusion: The true foundations of global corporate success; Notes; Index.

Über Autor(innen)

Verbeke, Alain
Dr Alain Verbeke is a professor of International Business Strategy and holds the McCaig Research Chair in Management at the Haskayne School of Business (HSB), University of Calgary (Canada). In 2014, Dr Verbeke was elected as the Inaugural Alan M. Rugman Memorial Fellow at the Henley Business School, University of Reading (UK). In 2019, he was appointed as a Dean's Circle distinguished research fellow at the College of Business, Florida International University (USA). He is also an adjunct professor at the Solvay Business School, University of Brussels – VUB (Belgium). He serves as the Editor-in-Chief of the Journal of International Business Studies – JIBS, and is an elected fellow of the Academy of International Business (AIB) and the European International Business Academy (EIBA).

Lee, I H Ian
Dr I. H. Ian Lee is an associate professor of International Business and Strategy at the Quinlan School of Business, Loyola University Chicago (USA). Dr Lee has published in leading journals in the areas of international business and entrepreneurship. He currently serves as an editorial board member for the Journal of International Management, Entrepreneurship Theory & Practice, and Asian Business & Management. Prior to joining academia, Dr Lee served for eight years as a deputy director at the Ministry of Trade, Industry and Energy in South Korea. He was the recipient of the 2018–19 Alan M. Rugman Visiting Research Fellowship at the Henley Business School, University of Reading (UK).