Varrall Making Telecoms Work

From Technical Innovation to Commercial Success
1. Auflage 2011
ISBN: 978-1-119-96713-2
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 456 Seiten, E-Book

Bridging the industry divide between the technical expertise ofengineers and the aims of market and business planners, MakingTelecoms Work provides a basis for more effectiveinterdisciplinary analysis of technology, engineering, market andbusiness investment risk and opportunity. Since fixed and mobilebroadband has become a dominant deliverable, multiple areas oftransition and transformation have occurred; the book places thesechanges in the context of the political, social and economicdynamics of the global telecommunications industry.
Drawing on 25 years of participative experience in the mobilephone and telecommunications industry, the author closely analysesthe materials, components and devices that have had atransformative impact. By presenting detailed case studies ofmaterials innovation, such as those shown at success story Apple,the book shows how the collaboration of technological imaginationwith business knowledge will shape the industry's future.
* Makes a link between the technical aspects and the businesspractice of the telecoms industry, highlighting the commercial andeconomic significance of new developments
* Gives a historical analysis of past successes and failures inorder to identify future competitive advantage opportunities
* Supplies detailed case studies of supply chain disconnects andthe impact these have on industry risk and profitability
* Brings together technological detail with analysis of what isand is not commercially important, from the implications of energyand environmental networks to the technical details of wirelessnetwork hardware.

Autoren/Hrsg.

Varrall, Geoff

Über Autor(innen)

Geoff Varrall joined RTT in 1985 as an executive directorand shareholder to develop RTT's international business as aprovider of technology and business services to the wirelessindustry.
He co-developed RTT's original series of design and facilitationworkshops including 'RF Technology', 'Data Over Radio','Introduction to Mobile Radio', and 'Private Mobile RadioSystems' and developed 'The Oxford Programme', a five daystrategic technology and market programme presented annually withthe Shosteck Group. Over the past twenty years, several thousandsenior level delegates have attended these programmes.
As a Director of Cambridge Wireless, Geoff is involved in a numberof wireless heritage initiatives that aim to capture and recordpast technology and engineering experience and has helped withfundraising at the Science Museum for the new Making of ModernCommunications Gallery opening in 2014.