Various Routledge Library Editions: Tourism

1. Auflage 2016
ISBN: 978-1-135-07730-3
Verlag: CRC Press
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 1320 Seiten

Reihe: Routledge Library Editions: Tourism

This set re-issues 5 volumes originally published between 1985 and 1994. They focus on

- the impact of environmental issues on tourism management

- tourism demand and forecasting

- the key methods of operation of companies within the industry

- the functional areas of marketing, finance, organization and staffing

- research and innovation

- corporate strategy.

Multi-disciplinary and international in its coverage (with particular emphasis on Europe) this collection will be of interest to students and libraries in the areas of geography, tourism, and marketing.

Autoren/Hrsg.

Various,

Fachgebiete

• Interdisziplinäres Wissenschaften Wissenschaften: Allgemeines Enzyklopädien, Nachschlagewerke, Wörterbücher

Inhaltsverzeichnis

1. Marketing in the tourism industry: the promotion of destination regions Brian Goodall and G J Ashworth. 2. Marketing tourism places Edited by G J Ashworth and Brian Goodall. 3. Building a new heritage: tourism, culture, and identity in the new Europe G J Ashworth and Peter J Larkham. 4. Tourism: a community approach Peter E Murphy. 5. The Management of International Tourism Stephen F Witt, Michael Z Brooke and Peter J Buckley.

Über Autor(innen)

Multivolume collection by leading authors in the field