Routledge Library Editions: Consumer Behaviour

1. Auflage 2014
ISBN: 978-1-138-79276-0
Verlag: CRC Press

Buch, Englisch, 1308 Seiten, Format (B × H): 138 mm x 216 mm, Gewicht: 453 g

Reihe: Routledge Library Editions: Consumer Behaviour

Blending elements from psychology, sociology, social anthropology, marketing and economics, the volumes in this set, originally published between 1936 and 1992, discuss the decision-making processes of buyers, both individually and in groups and how other factors such emotions affect buying behaviour. Many of the volumes also examine how consumer behaviour impacts on commercial marketing strategies.

Zielgruppe

General, Postgraduate, Professional, and Undergraduate

Autoren/Hrsg.

Various

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
• Wirtschaftswissenschaften Betriebswirtschaft Organisationstheorie, Organisationssoziologie, Organisationspsychologie

Inhaltsverzeichnis

1. Consumer Behaviour and Economic Growth in the Modern Economy 2. The Consumer Interest 3. Consumer Behaviour 4. Consumer Education 5. Consumer Profiles 6. Capitalism and the Consumer

Über Autor(innen)

Multivolume collection by leading authors in the field