Routledge Library Editions: Advertising

1. Auflage 2013
ISBN: 978-0-415-63749-7
Verlag: CRC Press

Buch, Englisch, 2840 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 5410 g

Reihe: Routledge Library Editions: Advertising

Routledge Library Editions: Advertising brings together as one set, or individual volumes, a series of previously out-of-print classics from a variety of academic imprints. With titles as varied as Advertising and Psychology, Advertising in the 21st Century, Outdoor Advertising and The Economics of Advertising, this set provides in one place a wealth of important reference sources from a wide range of authors expert in the field.

Zielgruppe

Academic

Autoren/Hrsg.

Various

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftswissenschaften: Allgemeines

Inhaltsverzeichnis

Advertising and Psychology Leslie Gill Advertising at the Crossroads Max A. Geller Advertising Explained Dennis Caton Advertising Today and Tomorrow W.A. Evans Advertising, A New Approach Walter Taplin Advertising, the Uneasy Persuasion Michael Schudson Commercial Advertising Thomas Russell Outdoor Advertising Richard Nelson and A. E. Sykes Planning Advertisements Gilbert Russell The Business of Advertising Clarence Moran The Economic Implications of Advertising Otto John Firestone The Economics of Advertising Frederic Taylor

Über Autor(innen)

Multivolume collection by leading authors in the field.