Breaking Through

Implementing Customer Focus in Enterprises
1. Auflage 2004
ISBN: 978-1-349-51762-6
Verlag: Palgrave Macmillan UK

Buch, Englisch, 209 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 288 g

In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.

Zielgruppe

Research

Autoren/Hrsg.

Vandermerwe, S.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

Introduction The Model The Awakening Create Discomfort Lay the Foundation The Discovery Articulate the Space Uncover the Opportunities The Story Build a Compelling Case Work the Numbers The Engagement Model the Concept Get the Take-Up The Monetization Gather Momentum Absorb the Learning

Über Autor(innen)

SANDRA VANDERMERWE is Professor of International Marketing and Services at Imperial College Management School, London. She is a prolific and bestselling author whose work is based on ongoing, application driven research and collaboration with leading thinkers and practitioners. She works with several leading companies, has published in numerous academic journals and is on the editorial board of several international journals. Her bestselling books include, (Butterworth Heinemann, 1993), (John Wiley, 1996) and (Nicholas Brearley, 1999).