Buch, Englisch, 336 Seiten
Buch, Englisch, 336 Seiten
ISBN: 978-0-7619-6706-4
Verlag: SAGE Publications
Academic departments concerned with new media are being launched at an explosive rate. Still, few textbooks have been published devoted to the methodological issues associated with studying new media. Researching New Media is a much-needed university-level methodology textbook that provides an overview and assessment of research methods employed in investigations of new media. This book is to serve as the primary text for upper division and graduate-level university courses concerned with the new communication technologies; it will also satisfy the needs of experienced researchers entering the domain of new media for the first time. A wide variety of illustrations of empirical research around new media are included in each chapter, along with core references, supplementary URLs and review questions. Topics covered include:
· online survey research
· social network analysis
· virtual ethnography
· analysis of hypertext documents
· and the ethics of conducting research on the internet.
A special web site complements the textbook and continues to provide up-to-date material valuable for both students and scholars.
Autoren/Hrsg.
Weitere Infos & Material
Researching New Media
An Introduction
PART ONE: RESEARCH DESIGNS
Exploratory Investigations
Descriptive Studies
Causal Designs
PART TWO: RESEARCH TYPES
Interpretive Research
Evaluation Research
Marketing Research
Normative Research
PART THREE: METHODS FOR NEW MEDIA RESEARCH
Survey Research
Content Analysis
Network Analysis
PART FOUR: SPECIAL ISSUES
Reviewing Literature with New Media Tools
Reporting Research Findings
Ethical Issues of New Media Research
