van Dreunen One Up

Creativity, Competition, and the Global Business of Video Games
1. Auflage 2020
ISBN: 978-0-231-55221-9
Verlag: De Gruyter
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch

One Up offers a pioneering empirical analysis of strategy in the video games industry to explain how it has gone from the fringe to the mainstream. Drawing on years of practical and academic experience in the interactive entertainment field, Joost van Dreunen analyzes how business model innovation has made the video game industry what it is today.

Autoren/Hrsg.

van Dreunen, Joost

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Mathematik | Informatik EDV | Informatik Professionelle Anwendung
• Mathematik | Informatik EDV | Informatik Digital Lifestyle Computerspiele, Internetspiele
• Sozialwissenschaften Sport | Tourismus | Freizeit Hobbies & Spiele

Inhaltsverzeichnis

Preface
Acknowledgments
Introduction
Part I. Games as a Product
1. Digitalization of Interactive Entertainment
2. Games Industry Basics
3. Empire on the Edge of the Volcano
Part II. Games as a Service
4. Everyone Is a Gamer Now
5. Myth of the Mobile Millionaire
6. Greatly Exaggerated Death of the Console
7. Glorious Return of PC Gaming
Part III. Games as Media
8. Epic Quest for Intellectual Property
9. Watching Other People Play Video Games, and Why
10. Next-Gen Revenue Models
Conclusion
Appendix: Empirical Procedures
Notes
Bibliography
Index

Über Autor(innen)

Joost van Dreunen is an investor and advisor to startups and financial funds active in video games. He was cofounder and CEO of SuperData Research, a market research firm that Nielsen acquired in 2018, and is an adjunct assistant professor at New York University’s Stern School of Business.