Responsible Marketing

Marketing Ethics
Neuauflage 2026
ISBN: 978-0-415-34967-3
Verlag: Taylor & Francis Ltd

Buch, Englisch, 232 Seiten, Format (B × H): 156 mm x 234 mm

Going beyond the classical debate about advertising ethics by relating to the corporate social responsibility debate, and covering all aspects of marketing, Bert van de Ven has produced a unique contribution to the areas of marketing and business ethics.

This text illuminates ideas about communication and the moral responsibility in sending global messages to give students of ethics and marketing a comprehensive overview of this complex and important subject area. A topical book, it will be essential reading for all those who have ever considered the moral responsibility of marketers and the relationship of business to society.

Zielgruppe

Postgraduate, Professional, and Undergraduate

Autoren/Hrsg.

Ven, Bert van de

Fachgebiete

• Geisteswissenschaften Philosophie Angewandte Ethik & Soziale Verantwortung Wirtschaftsethik, Unternehmensethik
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmensethik

Inhaltsverzeichnis

1. Corporate Social Responsibility and the Ethics of Communication 2. Global Brands and Human Rights 3. Responsible Marketing 4. Pricing and Fairness 5. Distribution 6. Product Responsibility and the Duty to Inform 7. The Marketing of Responsibility: Threats and Opportunities 8. The Ethics of Advertising 9. Are You Being Served? 10. Becoming (Too) Intimate with the Customer 11. Advertising, Culture, Identity and Happiness