Buch, Englisch, 272 Seiten, Book, Format (B × H): 155 mm x 235 mm
Reihe: Bocconi on Management
Managing the Present, Imagining the Future
Buch, Englisch, 272 Seiten, Book, Format (B × H): 155 mm x 235 mm
Reihe: Bocconi on Management
ISBN: 978-1-137-49835-9
Verlag: Palgrave Macmillan
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
The Revolution in Competitive Games The Movement Game: Breaking Down Orthodoxies The Maneuvers of the Movement Game The Barriers to Change Defence Strategies in the Movement Game The Imitation Game Creating Barriers to Imitation The Position Game Offensive And Defensive Maneuvers In The Position Game The Final Frontier of Value
