Buch, Englisch, 464 Seiten, Format (B × H): 190 mm x 233 mm, Gewicht: 630 g
ISBN: 978-1-119-49055-5
Verlag: John Wiley & Sons Inc
Make big sense of small business
Small Business For Dummies has been a leading resource for starting and running a small business. Calling upon their six decades-plus of combined experience running small businesses, Eric Tyson and Jim Schell once again provide readers with their time-tested advice and the latest information on starting and growing a small business.
This new edition covers all aspects of small business from the initial business plan to the everyday realities of financing, marketing, employing technology and management--and what it takes to achieve and maintain success in an ever-changing entrepreneurial landscape.
* Write a strategic business plan
* Start, establish, or rejuvenate a small business
* Hire and retain the best employees
* Get a small business loan
If you're a beginning entrepreneur looking to start and run your own small business, this book gives you all the tools of the trade you'll need to make it a success.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Introduction 1
Part 1: Getting Started with Small Business 7
Chapter 1: Is Small Business for You? 9
Chapter 2: Laying Your Personal Financial Foundation 27
Chapter 3: Finding Your Niche 43
Chapter 4: First Things First: Crafting Your Business Plan 59
Chapter 5: Making Financing, Ownership, and Organizational Decisions 81
Part 2: Buying an Existing Business 111
Chapter 6: Exploring Buying a Business 113
Chapter 7: Finding the Right Business to Buy 123
Chapter 8: Evaluating a Business to Buy 137
Chapter 9: Negotiating Terms and Sealing the Deal 155
Part 3: Running a Successful Small Business 167
Chapter 10: The Owner's Responsibilities in the Start-Up and Beyond 169
Chapter 11: Marketing: Products, Pricing, Distribution, Promotion, and Sales 197
Chapter 12: Tapping Technology 233
Chapter 13: Keeping Your Customers Loyal 243
Chapter 14: Managing Profitability and Cash 255
Chapter 15: Learning from the Experiences of Others 281
Part 4: Keeping Your Business in Business 295
Chapter 16: Finding and Keeping Superstar Employees 297
Chapter 17: Providing Employee Benefits 327
Chapter 18: Handling Regulatory and Legal Issues 347
Chapter 19: Mastering Small-Business Taxes 361
Chapter 20: Cultivating a Growing Business 375
Part 5: The Part of Tens 397
Chapter 21: Ten Mistakes You Don't Want to Make 399
Chapter 22: Ten Tips for Small-Business Success 409
Chapter 23: Ten Ways the 2017 Tax Reform Bill Benefits Small Business 419
Index 425
