E-Book, Englisch, 191 Seiten, eBook
Reihe: Palgrave Advances in Luxury
Turunen Interpretations of Luxury
1. Auflage 2018
ISBN: 978-3-319-60870-9
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: 1 - PDF Watermark
Exploring the Consumer Perspective
E-Book, Englisch, 191 Seiten, eBook
Reihe: Palgrave Advances in Luxury
ISBN: 978-3-319-60870-9
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: 1 - PDF Watermark
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
Part I. Fundamentals of Luxury- 1. Introduction.- 2. Concept of Luxury through the Lens of History.- 3. Evolution of Global Luxury Brands.- 4. Luxury Consumption and Consumption of Luxury Goods.- Part II. Interpreting the Luxuriousness of a Brand- 5. Defining Luxuriousness.- 6. Extended Product: Value in Use and Consumption.- 7. Perceived Authenticity.- 8. Perceived Uniqueness.- 9. Context Specificity of Luxuriousness.- 10. Conclusion: Reflections of Luxury.