Media Today

Mass Communication in a Converging World
6. New Auflage 2016
ISBN: 978-1-138-92845-9
Verlag: Taylor & Francis Ltd

Buch, Englisch, 446 Seiten, Format (B × H): 216 mm x 279 mm, Gewicht: 1724 g

Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From newspapers to video games and social networking to mobile platforms, Media Today prepares students to live in the digital world of media.

Autoren/Hrsg.

Turow, Joseph

Turow, Joseph (University of Pennsylvania, USA)

Inhaltsverzeichnis

I. The Nature and Business of Media 1. Understanding Mass Media, Convergence, and the Importance of Media Literacy 2. Making Sense of Research on Media Effects and Media Culture 3. The Business of Media 4. Financing and Shaping the Media: Advertising, Public Relations, and Marketing Communications 5. Understanding Controls on Media Content: Government Regulation, Self-Regulation, and Ethics II. The Media Industries 6. The Internet Industry 7. The Book Industry 8. The Newspaper Industry 9. The Magazine Industry 10. The Recording Industry 11.The Radio Industry 12. The Movie Industry 13. The Television Industry 14. The Video Game Industry

Über Autor(innen)

Joseph Turow is Robert Lewis Shayon Professor of Communication at the University of Pennsylvania’s Annenberg School for Communication. A former Chair of the Mass Communication Division of the International Communication Association, he is the author of more than 150 articles and10 books on media industries.