Fashion Brands

3. Auflage 2012
ISBN: 978-0-7494-6446-2
Verlag: Kogan Page

Buch, Englisch, 240 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 374 g

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of advertising, store design and the media has altered our fashion 'sense' and how a mere piece of clothing can be transformed into something with mystical allure. Packed with first-hand interviews with fashion brand gurus and industry insiders, this fully updated 3rd edition of the international bestselling Fashion Brands has its finger on the fashion pulse more firmly than ever. It now includes more on celebrity fashion brands and the rise of the 'It' girls and their influence to further analyze every aspect of fashion from a marketing perspective.

Autoren/Hrsg.

Tungate, Mark

Fachgebiete

• Geisteswissenschaften Design Modedesign, Stoffe, Schmuckdesign

Inhaltsverzeichnis

• • Chapter - 00: Introduction;
  • Chapter - 01: A history of seduction;
  • Chapter - 02: Fashioning an identity;
  • Chapter - 03: When haute couture meets high street;
  • Chapter - 04: The designer as brand;
  • Chapter - 05: The store is the star;
  • Chapter - 06: Anatomy of a trend;
  • Chapter - 07: The image-makers;
  • Chapter - 08: They shoot dresses, don't they?;
  • Chapter - 09: This year's model;
  • Chapter - 10: Celebrity sells;
  • Chapter - 11: Press to impress;
  • Chapter - 12: The collections;
  • Chapter - 13: Accessorize all areas;
  • Chapter - 14: Retro brands retooled;
  • Chapter - 15: Targeted male;
  • Chapter - 16: Urban athletes;
  • Chapter - 17: Virtually dressed;
  • Chapter - 18: Rise of the bloggers;
  • Chapter - 19: The faking game;
  • Chapter - 20: Trendy toddlers;
  • Chapter - 21: Style goes back to the future;
  • Chapter - 22: Behind the seams

Über Autor(innen)

Tungate, Mark
Mark Tungate is a British journalist based in Paris. He is the author of several books about branding and marketing, including The Escape Industry, Fashion Brands and Adland. His articles have appeared in publications ranging from Campaign and Advertising Age to the Financial Times and The Daily Telegraph. He is a regular contributor to the ad industry intelligence site AdForum.

Alongside his writing, Mark Tungate is editorial director of the Epica Awards, an annual competition in which journalists who are specialists in their field celebrate excellence in design, advertising, PR and branded content. He has lectured on advertising and branding at universities and conferences around the world.

Mark Tungate is a British journalist based in Paris. He is the author of six books about branding and marketing including Adland and The Escape Industry, both published by Kogan Page. His articles have appeared in publications ranging from Campaign and Advertising Age to the Financial Times. He also has a weekly column in the French marketing journal Strategies. Alongside his writing, he heads the jury of the Epica Awards.