Trost Talent Relationship Management

Competitive Recruiting Strategies in Times of Talent Shortage
2014
ISBN: 978-3-642-54557-3
Verlag: Springer
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 155 Seiten, eBook

Reihe: Management for Professionals

In times of growing talent shortage, companies have to find new ways to fill their strategic positions from the outside. This book presents useful and competitive solutions for hiring talented and motivated employees. The author presents four concrete fields of action to achieve this and provides the reader with definitions of strategically relevant key and bottleneck functions. The book emphasizes the fact that employers must sell relevant functions just like they would as part of an employer branding strategy. Employers are moving towards active sourcing strategies beyond job ads and headhunting. They must maintain and manage relations with promising talent once they have been identified. Finally, employers must ensure a positive candidate experience. This book serves as a handy reference for HR managers and talent recruiters.

Dr. Armin Trost is a professor for Human Resource Management at the Furtwangen Business School in Germany. Before his career as professor he was responsible for global recruitment at SAP. He is widely known not only as an author of multiple books and leading articles in the field of Human Resource Management.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Trost, Armin

Inhaltsverzeichnis

1;Foreword;6
2;Contents;8
3;1: Introduction;10
4;2: The Labour Market of the Future;13
4.1;References;18
5;3: An Overview of Talent Relationship Management;19
5.1;3.1 Talent Focus;19
5.2;3.2 TRM is Strategic and Long-Term;20
5.3;3.3 Active Employers Look for Passive Candidates;20
5.4;3.4 Target Group Focus;21
5.5;3.5 TRM Components;21
5.6;References;23
6;4: Defining Relevant Target Groups;24
6.1;4.1 Key and Bottleneck Functions;24
6.2;4.2 Challenges and Competencies;30
6.3;4.3 Acceptable Competence Gaps;32
6.4;4.4 Relevant Target Groups on the Labour Market;36
6.5;4.5 Strategic Workforce Planning;37
6.6;References;41
7;5: The Employee Value Proposition;42
7.1;5.1 The Target Group in Focus;43
7.2;5.2 Devising an Employee Value Proposition;45
7.3;5.3 From the EVP to the Target-Group-Specific Message;49
7.4;5.4 Conveying the Employee Value Proposition;52
7.5;5.5 Social Media;53
7.6;5.6 Employer PR;59
7.7;References;62
8;6: Active Sourcing Strategies;63
8.1;6.1 Initial Thoughts and Overview;63
8.2;6.2 Social Community Recruiting;65
8.3;6.3 Employee Referral Programme;68
8.4;6.4 Campus Recruiting;76
8.5;6.5 Talent Scouting;85
8.6;6.6 Competitive Intelligence;88
8.7;6.7 Guerilla Recruiting: Unorthodox Measures;89
8.8;6.8 Summary and Final Recommendations;93
8.9;References;95
9;7: Candidate Retention;96
9.1;7.1 The Candidate Retention Cycle;96
9.2;7.2 Developing a Talent Pool;98
9.3;7.3 Retention Measures;101
9.4;7.4 Documentation;106
9.5;7.5 Talent Communities;109
9.6;References;112
10;8: The Positive Candidate Experience;113
10.1;8.1 Speed, Transparency and Appreciation;113
10.2;8.2 The Recruiting Process;117
10.3;8.3 Consistency;125
10.4;8.4 Measuring Success Through Candidate Surveys;126
10.5;References;130
11;9: Framework Conditions;131
11.1;9.1 The Management´s Obligation;131
11.2;9.2 Organisational Conditions;136
11.3;9.3 Information Technology;140
11.4;9.4 TRM in an International Context;142
11.5;9.5 The Monetary Benefits;147
11.6;References;153
12;10: Conclusion;154
13;About the Author;156
14;About the Translator;157

Introduction.- The Labour Market of the Future.- An Overview of Talent Relationship Management.- Defining Relevant Target Groups.- The Employee Value Proposition.- Active Sourcing Strategies.- Candidate Retention.- The Positive Candidate Experience.- Framework Conditions.- Conclusion.

Über Autor(innen)

Dr. Armin Trost is a professor for Human Resource Management at the Furtwangen Business School in Germany. Before his career as professor he was responsible for global recruitment at SAP. He is widely known not only as an author of multiple books and leading articles in the field of Human Resource Management.