Trompenaars / Woolliams Business Across Cultures

1. Auflage 2004
ISBN: 978-1-84112-591-6
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 368 Seiten, E-Book

Business Across Cultures is the keystone book in the Culture for Business series. It provides an overview of all subjects tackled in the other books of the series. Its particular aim is to provide executives with a cross-cultural perspective on how companies meet the diverse needs of customers, investors and employees; to introduce the main ideas in business in a multicultural context; and to show how they all fit together.

Autoren/Hrsg.

Trompenaars, Fons

Woolliams, Peter

Inhaltsverzeichnis

Introduction.
1. The organization as a cultural construct.
2. The organization of meaning: introducing valuedimensions.
3. Further value dimensions.
4. Corporate culture.
5. Managing change and continuity across cultures.
6. Marketing across cultures.
7. Managing HR dilemmas across cultures.
8. Finance and accounting across cultures.
9. The quest for a new paradigm of international leadership.
10. The reconciling organization.
Notes and bibliography.
Index.

Über Autor(innen)

FONS TROMPENAARS is Director of Trompenaars Hampden-Turner,an innovative centre of excellence in interculturalmanagement. He is the world's foremost authority oncross-cultural management and is author or co-author of severalbest-selling books in the field, including Riding the Waves ofCulture, Die the Pediestrain Die? and 21 Leaders for the21st Century.
PETER WOOLLIAMS is Professor of International Business atAnglia Business School. He is also an owner/partner inTrompenaars Hampden-Turner.