E-Book, Englisch, 184 Seiten
Trapp Realizing Business Model Innovation
2014
ISBN: 978-3-658-05094-8
Verlag: Springer
Format: PDF
Kopierschutz: 1 - PDF Watermark
A Strategic Approach for Business Unit Managers
E-Book, Englisch, 184 Seiten
ISBN: 978-3-658-05094-8
Verlag: Springer
Format: PDF
Kopierschutz: 1 - PDF Watermark
Today's profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach.
Dr. Martin Trapp conducted his doctoral research on business model innovation at the Chair of Industrial Management headed by Professor Kai-Ingo Voigt at the Friedrich-Alexander-University of Erlangen-Nuremberg.
