How to Start an Online Business
E-Book, Englisch, 256 Seiten, E-Book
ISBN: 978-0-85708-302-9
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
The secrets of the UK's biggest online entrepreneursrevealed
Thinking of starting a business? Already have a business onlineand looking to take it to the next level? The wonderful world wideweb has made creating a start-up that much easier. Thousands ofpeople are out there reaping the rewards the web can bring. If youwant to join them, you've come to the right place.
Profiling today's foremost web entrepreneurs, Lucy Tobin - whomeets successful business founders every week writing an enterprisecolumn for The Evening Standard - takes us throughtheir start-up stories and maps out exactly what's made them sosuccessful. You'll hear first hand from the bright sparksbehind some of the UK's top online businesses. With interviews,practical advice and insights, you'll learn how they did it, whatthey recommend, and how you can do it too.
Autoren/Hrsg.
Weitere Infos & Material
Acknowledgements vii
About the Author ix
Introduction 1
Part One: The Story Behind . . . 9
1. Wonga 11
2. Moonpig 21
3. Mumsnet 29
4. JustGiving 37
5. Zoopla 47
6. GoCompare 55
7. Groupon / MyCityDeal 63
8. SpareRoom 71
9. Made.com 81
10. Moo.com 89
11. Enternships 97
Part Two: Advice 105
12. The Lightbulb Moment 107
13. The Idea: Checking it Out 113
14. Setting up a Business 121
15. Creating a Website 151
16. Getting Your Site Known: Marketing 175
17. Expansion and Exit 189
Resources 197
