Entrepreneur

How to Start an Online Business
1. Auflage 2012
ISBN: 978-0-85708-288-6
Verlag: Wiley

Buch, Englisch, 216 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 274 g

An enlightening look at today's foremost Web entrepreneurs, how they succeeded, and how you can do it too

It takes hard work, vision, and intelligence to succeed as a Web entrepreneur these days. Learn from the best in How to Start Up Your Online Business, from Lucy Tobin. This book profiles those who have already succeeded and shares what they did, how they did it, and how you can follow their steps to success. Inside are revealing, enlightening interviews with such notable entrepreneurs as Nick Jenkins of Moonpig.com, Michael Acton Smith of Moshi Monster, Justine Roberts of Mumsnet, and many more. For anyone who wants to start a new online business, this book offers the wisdom and insight of the UK's best and brightest.

Autoren/Hrsg.

Tobin, Lucy

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensgründung
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Informationstechnik, IT-Industrie
• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaft: Sachbuch, Ratgeber

Inhaltsverzeichnis

Acknowledgements vii

About the Author ix

Introduction 1

Part One: e Story Behind . . . 9

1. Wonga 11

2. Moonpig 21

3. Mumsnet 29

4. JustGiving 37

5. Zoopla 47

6. GoCompare 55

7. Groupon / MyCityDeal 63

8. SpareRoom 71

9. Made.com 81

10. Moo.com 89

11. Enternships 97

Part Two: Advice 105

12. The Lightbulb Moment 107

13. The Idea: Checking it Out 113

14. Setting up a Business 121

15. Creating a Website 151

16. Getting Your Site Known: Marketing 175

17. Expansion and Exit 189

Resources 197