The Retail Champion

10 Steps to Retail Success
1. Auflage 2012
ISBN: 978-0-7494-6588-9
Verlag: Kogan Page

Buch, Englisch, 224 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 348 g

Learn how to BE a retail champion! All the knowledge and skills you need to make your retail business a scalable, saleable enterprise.The Retail Champion 10 steps to retail success is aimed at every small retailer who is serious about growing their business. Clare Rayner, who is known as The Retail Champion, has developed a practical ten step methodology that helps retail business owners to create their own unique action plan and to design their success template. The 10 steps to retail success methodology enables retailers to develop robust and repeatable processes and systems in order to become scalable, saleable businesses. Throughout this book Clare Rayner will give you the tools, techniques and motivation you need to thrive in the highly competitive retail market.

As an added bonus, when you buy this book you will be given exclusive, client-only access to a whole range of downloadable resources such as business plan, range plan, promotional plan and cash flow plan templates that will put you on the fast-track to success

Autoren/Hrsg.

Thorne, Kaye

Rayner, Clare

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaft: Sachbuch, Ratgeber
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Einzel- und Großhandel

Inhaltsverzeichnis

Chapter - 00: Introduction; Chapter - 01: Step 1 Goal and mission; Chapter - 02: Step 2 Positioning; Chapter - 03: Step 3 Ideal customer; Chapter - 04: Step 4 Range planning; Chapter - 05: Step 5 Pricing and promotions; Chapter - 06: Step 6 Channel and location; Chapter - 07: Step 7 Customer engagement; Chapter - 08: Step 8 Supply chain; Chapter - 09: Step 9 Planning and controlling; Chapter - 10: Step 10 Back office

Leseproben

Table of Contents

Defining your goal and mission
Positioning
Understanding your customer
Product strategy
Pricing and Promotions
Sales channel and location
Customer Engagement
Sourcing and Supply Chain
Business Planning and control
Organizational structure and operations (back office)

Über Autor(innen)

Rayner, Clare
Clare Rayner is one of the most respected and experienced retail consultants in the UK. She started out as a fast-track graduate store management trainee for McDonalds before going on to work with leading retailers such as M&S, Dixons and Argos. She then moved swiftly into management roles before being headhunted into senior consulting roles with global software giant SAP, and international management consulting brand, Accenture.

Known as The Retail Champion, Clare Rayner is engaged by clients as a consultant, professional speaker and business mentor and is regularly called upon by BBC News to comment as a retail expert. She is the founder and managing director of specialist retail consultancy, Retail Acumen. She is also founder of The Retail Conference, the UK's leading conference and business networking event for retailers.

http://www.retailchampion.co.uk/

Clare Rayner is a renowned retail expert and one of the most respected and experienced retail consultants in the UK. She started out as a fast-track graduate store management trainee for McDonalds before going on to work with leading retailers such as M&S, Dixons and Argos. She then moved swiftly into management roles before being headhunted into senior consulting roles with global software giant SAP, and international management consulting brand, Accenture. Known as The Retail Champion, Clare is engaged by clients as a retail consultant, retail speaker and retail mentor. She is regularly called upon by BBC News (TV and Radio) as well as various trade press to comment as a retail expert. In recognition of her work with and support of the Independent Retail sector, in 2011 she was asked to launch Independent Retailer Month, a global campaign to celebrate independent retail, into the UK. http://www.retailchampion.co.uk/