Thompson Pop-Up Business For Dummies

1. Auflage 2012
ISBN: 978-1-118-44347-7
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 272 Seiten, E-Book

Whether you're just starting out and want to test theviability of your business, or you're an established businesslooking to expand your reach, pop-ups offer an exciting andflexible opportunity. They're a great way to try new businessideas, experiment with a new product, location or market, gainexposure, and learn about your customers - all with limited riskand financial outlay.
Inside Pop-Up Business For Dummies, you'llfind:
* Planning your pop-up venture - whether it's a shop,studio, gallery, or community hub.
* Finding the right space for you.
* Negotiating with the landlord and sorting out thelegalities.
* Fixing up and fitting out your space on a budget.
* Pulling in the punters - advertising and marketing yourpop-up.
* Managing a successful pop-up business day-to-day.
* Closing up shop efficiently.
* Lots of case studies, checklists, tips and hints fromexperienced pop-up people!

Autoren/Hrsg.

Thompson, Dan

Inhaltsverzeichnis

Introduction 1
Part I: Planning to Pop Up 7
Chapter 1: Welcome to the World of Pop Ups 9
Chapter 2: Developing Your Pop Up Plan 19
Part II: Building on Your Pop Up Foundations 35
Chapter 3: Building Your Team 37
Chapter 4: Funding Your Project 57
Chapter 5: Finding Your Space and Your Landlord 73
Part III: Filling Your Pop Up with People 89
Chapter 6: Making an Impression: Branding and Marketing 91
Chapter 7: Producing and Distributing Leaflets and Posters107
Chapter 8: Making the Most of Social Media 121
Chapter 9: Cooking Up a Media Storm for Your Pop Up 139
Part IV: Running Your Pop Up 153
Chapter 10: Designing and Kitting Out Your Space 155
Chapter 11: Managing Your Shop and Staff 173
Chapter 12: Meeting Your Customers 185
Part V: Looking to the Future 197
Chapter 13: Measuring the Success of Your Pop Up 199
Chapter 14: Packing Up and Moving On 213
Part VI: The Part of Tens 223
Chapter 15: Ten Useful Items to Have in Your Pop Up 225
Chapter 16: Ten Reasons Why Your Pop Up is Good for Business231
Index 237

Über Autor(innen)

Dan Thompson is an artist, writer and founder of the Empty Shops Network. An expert in the creative use of empty shops, Dan has pioneered the use of shops as community hubs and has written about the problems facing town centres for The Independent and The Guardian.