Taylor Grow the Core

How to Focus on your Core Business for Brand Success
1. Auflage 2012
ISBN: 978-1-118-48470-8
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 256 Seiten, E-Book

Grow the Core stands conventional wisdom about business growthon its head and provides a proven formula for growing your businessin recessionary times.
These days, it's a common belief among business leadersacross industry sectors that the best way to grow their businessesis to expand into new markets. In reality, virtually all top-performing companies achieve superior resultsthrough a leading position in their core business. Unfortunately,there's very little in the way of practical advice on how todo this. Grow the Core shows you how tofocus on your core businessfor brand success, with a program of eight workouts road-tested bythe author's consultancy, the brandgym.
The book provides inspiration, practical advice and proven toolsfor building and strengthening your core business. It is packedwith case studies from brandgym clients, including Mars, FrieslandCampina, SAB Miller and Danone. The book features exclusivebrandgym research, in addition to front-line experience onover one hundred brand coaching projects.

Autoren/Hrsg.

Taylor, Dave

Taylor, David

Über Autor(innen)

David Taylor is founder and Managing Partner of thebrandgym, a network of senior brand coaches that help teams createa clear brand vision and the action plans to turn this intogrowth. Clients include Sainsbury's, LVMH, Unilever, T-Mobileand SAB Miller.
David as been named one of the world's 50 leadingmarketing thinkers by the CIM. He is the author of four successfulbooks on branding published by John Wiley: The brandgym, BrandVision, Brand Stretch and Where's the Sausage wereall number 1 on Amazon's branding books ranking. Healso writes brandgymblog.com, one of world's top 60marketing blogs.
David started his career in brand management with P&G beforedoing an MBA at INSEAD. He then started the Paris office of AddedValue in 1993 and grew it to 50 people, leaving to create thebrandgym in 2001, to spend more time on brand strategy, and lesstime bored in board meetings.
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