Transforming Business Finance in the Digital Era

1. Auflage 2025
ISBN: 978-1-998511-22-8
Verlag: Apple Academic Press

Buch, Englisch, 306 Seiten, Format (B × H): 156 mm x 234 mm

Reihe: 21st Century Business Management

The operations of the banking and finance sectors have greatly changed as they have integrated the innovative smart technologies. Evolving digital technologies, such as machine learning and artificial intelligence have given business and financial analysis new tools that provide the opportunity to analyze financial information for better decision making and market risk management. This new volume, Transforming Business Finance in the Digital Era, looks at to these developments through a definitive assessment of how AI and ML have influenced today’s business finance processes.

The volume explores an important area in finance, for example, such as the opportunities and risks that may originate from fintech as well as the ethical issue connected with artificial intelligence and machine learning. It looks at the changing landscape of investments, the confluence of social commerce and machine learning, assessing customer awareness and engagement in green banking, machine learning algorithms for forecasting, gender bias in investment behavior through machine learning, and much more.

Providing a unique conceptual analysis of AI/ML uses and impact on business finance, this volume will provide helpful information for faculty and students in both business finance and economic studies as well as for professionals in the banking and finance industries.

Zielgruppe

Academic and Postgraduate

Autoren/Hrsg.

Taneja, Sanjay

Kashif, Mohammad

Özen, Ercan

Vardari, Luan

Fachgebiete

• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein
• Wirtschaftswissenschaften Finanzsektor & Finanzdienstleistungen Finanzsektor & Finanzdienstleistungen: Allgemeines

Inhaltsverzeichnis

Introduction 1. Unlocking Financial Intelligence: Navigating the Machine Learning Landscape in Finance 2. AI Ethics: From Search Engines to AI Assistants, Analyzing the Transformation of Internet Browsing and Its Consequences for Content Websites and Online Advertising 3. Changing Landscape of Investments in Contemporary Times: Challenges and Opportunities 4. Antecedents and Impact of Workplace Cyberbullying: A Systematic Literature Review 5. Exploring the Future of Fintech: Innovations, Challenges, and Opportunities 6. Reshaping Finance in the Digital Age: The Confluence of Social Commerce and Machine Learning 7. Mapping the Landscape: A Bibliometric Journey through Machine Learning Research 8. Financial Services Employing Artificial Intelligence and Machine Learning 9. Artificial Intelligence (AI) and Machine Learning (ML) in Indian Finance: Present Landscape and Future Trajectory 10. Sustainable Finance in Focus: Assessing Customer Awareness and Engagement in Green Banking 11. Predictive Analytics in Finance: Harnessing AI and ML for Market Risk Management 12. Revolutionizing Finance: A Primer on Machine Learning Applications 13. A Machine Learning Algorithm for Forecasting Customer Churn in the Motor Insurance Industry 14. The Utilization of Machine Learning Techniques in the Prediction and Manipulation of Consumer Purchase Intentions 15. Equitable Horizons: Navigating Gender Bias in Investment Behavior Through Machine Learning

Über Autor(innen)

Sanjay Taneja, PhD, is an Associate Professor in Research at Graphic Era University in Dehradun, India, and an Affiliate Professor at Usak University in Turkey. He has published extensively in SCOPUS/Web of Science/SCI/ABDC/UGC Care journals, with over 50 publications to date, including research papers, e-books, textbooks, and edited books. He has also published cases in Case Centre, ABDC-B, and Scopus journals, and holds several patents. Dr. Taneja has a strong academic record, with citations on Google Scholar and Scopus, and a history of participation in conferences and faculty development programs. He is frequently invited as a speaker and has served as a session chair, resource person, and judge at various conferences. He is known for his dynamic and positive approach, with a commitment to personal and professional growth. With a focus on areas such as banking regulations, fintech, sustainable finance, and environmental finance, he holds a double masters degree in management with a specialization in Green Finance and Marketing. He completed his PhD in Banking and Finance, and his post-doctoral degree on the impact of the European Green Deal on Carbon Emission in Turkey.

Mohammad Kashif, PhD, is an Assistant Professor with the Department of Management Studies, Graphic Era Deemed to be University, Dehradun, India. He is an esteemed academic and researcher specializing in management, finance, financial economics, and international business at Graphic Era Deemed to be University, Dehradun, India. He holds a PhD from Pondicherry Central University and an MCom from Aligarh Muslim University as well as a BCom. (Hons.) from MJP Rohilkhand University, Bareilly, India. His work has been recognized with awards including the Research Excellence Award from IIMT University, Meerut,;and the Global Faculty Award 2021 form the AKS Education Society. He has received senior and junior research fellowships from the University Grants Commission (India). With publications in WoS, Scopus, and ABDC journals, he has also authored textbooks and is mentoring PhD scholars. Additionally, he actively participates in academic events, delivering keynote lectures and organizing national-level conferences.

Ercan Özen, PhD, is currently a Professor of Finance in the Department of Finance and Banking, Faculty of Applied Sciences at the University of U?ak, Türkiye (Turkey). His current research interests include different aspects of finance. He served as co-editor for books by eminent international publishing houses and has more than 100 publications to his credit. He has also participated in many international conferences. He is board member of five international conferences and workshops. In addition, he is Chair of the International Applied Social Sciences Congress, co-editor of two international journals (Journal of Corporate Governance, Insurance and Risk Managementand Opportunities and Challenges in Sustainability. Dr. Özen is also a certificated accountant, member of the Agean Finance Association, and member of TEMA (Turkey Combating Soil Erosion, for Reforestation and the Protection of Natural Resources Foundation). He earned his BSc in Public Finance (1994), MSc in Business Accounting (1997), and PhD in Business Finance (2008) from University of Afyon Kocatepe, Turkey.

Luan Vardari, PhD, is Assistant Professor of Finance in the Faculty of Economics at University ""Ukshin Hoti"", Prizren, Kosovo. He teaches finance courses at graduate and undergraduate levels. His research interests include financial markets and institutions, portfolio optimizations, and international finance. Dr. Vardari is the founder and editor-in-chief of Prizren Social Science Journal. He is also an editor for book chapters and articles in national and international journals. He received his masters degree (MA) in Finance (Balkan Countries Stock Markets) in 2012 from Trakya University and finished his PhD in Business Administration at Trakya University in 2019.