Fashion Entrepreneurship

Principles and Practice
1. Auflage 2026
ISBN: 978-1-032-63149-3
Verlag: Routledge

Buch, Englisch, 364 Seiten, Format (B × H): 175 mm x 250 mm, Gewicht: 807 g

Reihe: Mastering Fashion Management

This new book is designed to provide a practical and comprehensive guide to fashion entrepreneurship, empowering readers to transform their creative ideas into a viable fashion business.

Providing a comprehensive overview of both the commercial and creative aspects to building a fashion business, this textbook also incorporates perspectives on the major sustainability and ethical issues that are salient in the fashion industry today. Chapters cover a wide range of topics, including customer discovery and validation, the Lean Startup approach and minimum viable products, research strategies, market and trend analysis, sustainable sourcing and ethical supply chains, branding and marketing, e-commerce, legal and financial considerations, leadership and organisational culture, performance measurement and strategies for global expansion. Each chapter includes pedagogical features such as learning objectives, summaries, discussion questions and suggested further reading lists, which help to reinforce these key concepts. Case studies, learning activities and real-world examples are also featured throughout this book, allowing students and practitioners to apply these concepts to their own businesses.

This textbook provides key reading for undergraduate and postgraduate students studying fashion entrepreneurship, fashion business, fashion management studies and related disciplines. It is also suitable for aspiring fashion entrepreneurs and professionals within the fashion industry seeking to learn about new business models, sustainability and innovation in the fashion and textile industry.

Online resources for this textbook include slide decks, instructor manuals and a test bank for each chapter, as well as course guides for the entire book.

Zielgruppe

Postgraduate and Undergraduate Advanced

Autoren/Hrsg.

Tan, Caroline Swee Lin

Islam, Saniyat

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Fertigungsindustrie Textilindustrie
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung

Inhaltsverzeichnis

Part 1: The Entrepreneurial Foundation & The Big Idea  1. Introduction to Fashion Entrepreneurship  2. Customer Discovery and Validation  Part 2: Understanding the Fashion Landscape  3. Research Strategies for Fashion Ventures  4. Analysing the External Environment  5. Fashion Forecasting and Analytics  Part 3: Product, Sourcing & Sustainable Operations  6. Building a Sustainable Product: Materials, Sourcing and Manufacturing  7. Ethics, Sustainability: An Intertwined Fashion Systems Approach  8. Building Sustainable Competitive Advantage: Internal Analysis  Part 4: Branding, Marketing & The Business Plan  9. Building a Fashion Brand  10. Entrepreneurial Marketing: The Interplay Between Fashion Entrepreneurship and Marketing  11. E-commerce for Fashion 12. Developing Your Fashion Business Plan  Part 5: Launching, Leading & Scaling the Venture  13. Legal Issues and Intellectual Property  14. Financing and Raising Capital for Entrepreneurial Fashion Ventures  15. Leadership, Human Resource Practices, and Organisational Culture  16. Measuring Performance for Entrepreneurial Fashion Ventures  17. Going Global

Über Autor(innen)

Caroline Swee Lin Tan is an award-winning educator and Associate Professor at RMIT University, specialising in Fashion Entrepreneurship.

Saniyat Islam is an accomplished academic and Associate Professor at RMIT University, focusing on Fashion Enterprise and Sustainable Innovation.