Buch, Englisch, 120 Seiten, Format (B × H): 155 mm x 230 mm
Business Writing for Humans
Buch, Englisch, 120 Seiten, Format (B × H): 155 mm x 230 mm
ISBN: 978-3-11-914443-8
Verlag: De Gruyter
The written word has always been our major entry point into the world of business. But with the increasing influence of AI and the ever-growing flow of global communications, the way we write must be more purposeful, impactful, efficient and effective than ever before.
Best-selling Business English author Fiona Talbot & global business expert Alexander Talbot join forces to introduce the unique system to help you successfully navigate the challenges of business writing. In a world where a winning communication skillset demands you become technician, creative, marketer, influencer and project manager, provides ground-breaking prompts that give guidance for every writing task and can be tailored for YOU and your communication needs:
• Encourages you retain, harness and indeed celebrate the human touch so vital to many writing tasks
• Helps you get to the point swiftly and effectively for maximum impact
• Provides the tools to cut through the noise and stand out in an increasingly digital age
Rediscover the basics, find your personal voice, understand helpful tools and explore the impact – both positive and negative – of technology and AI. This book is your pathway to becoming the best communicator you can be.
