Buch, Englisch, 232 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 340 g
Buch, Englisch, 232 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 340 g
Reihe: Routledge Communication Series
ISBN: 978-0-8058-3588-5
Verlag: Routledge
In its examination of change, this volume explores the causes of newspaper change, how newspaper change takes shape, and when change does not work. This consideration sets the stage for detailed case studies examining the roles of new technology, product, and people as change agents in newspapers. The discussion concludes with the impact of change--or lack of it--on the contemporary newspaper industry and the subsequent impact of newspaper change on society. Sylvie and Witherspoon propose future directions of change and of newspaper decision-making processes pertaining to change, and they offer suggestions for changes in newspaper structures and thought processes.
Providing a sound, theoretically-based approach to the topic of change and American newspapers, this volume is essential reading for educators and students in journalism, media/newsroom management, media economics, organizational behavior/communication, and related areas. It also provides a wealth of insights and practical knowledge for newspaper publishers, editors, and practicing journalists.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Contents: Preface. An Overview of Newspaper Change. Part I: Philosophy. Newspapers as Organizations. The Process of Organizational Change. Newspapers and Change. Part II: The Practice of Change. New Technology at the Dallas Morning News. Product and the Black Press. People at USA Today. Part III: Implications. The Impact of Change on Newspapers--A Contemporary Look. Newspaper Organizations of the Future--Suggestions for Change.