Swann Cases in Public Relations Management

The Rise of Social Media and Activism
3. Auflage 2018
ISBN: 978-1-351-61350-7
Verlag: Taylor & Francis
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 634 Seiten

Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager.

Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners.

New to the third edition are:

- Over 30 new case studies, including coverage of social media and social responsibility elements

- Each case will contain a short author video over PowerPoint slides that emphasizes the key takeaways from the case

- Additional emphasis on social media and new emphasis on apps that apply to communication management today

- End-of-chapter exercises

- Fully enhanced companion website that includes:

- Instructor resources: PowerPoint presentations, Video Clips, Case Supplements, Instructor Guides

- Student resources: Quizzes, Glossary, Case Supplements

Autoren/Hrsg.

Swann, Patricia

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations

Inhaltsverzeichnis

Preface

Chapter 1: A Brief Introduction to Public Relations Introduction

Chapter 2: Ethics and the Law

Chapter 3: Corporate Social Responsibility

Chapter 4: Media Relations

Chapter 5: Conflict Management

Chapter 6: Activism

Chapter 7: Consumer Relations

Chapter 8: Entertainment and Leisure

Chapter 9: Community Relations

Chapter 10: Cultural Considerations

Chapter 11: Financial Communication and Investor Relations