Globalizing Ideal Beauty

How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century
2009. Auflage 2012
ISBN: 978-1-137-02100-7
Verlag: Palgrave MacMillan Us

Buch, Englisch, 210 Seiten, Format (B × H): 143 mm x 215 mm, Gewicht: 281 g

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.

Zielgruppe

Research

Autoren/Hrsg.

Sutton, D.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Wirtschaftssektoren & Branchen: Allgemeines
• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftsgeschichte

Inhaltsverzeichnis

Introduction From Suffrage to Soap 'Good Looks Supremacy' Selling Prestige and Whiteness Selling Sex and Science J. Walter Thompson's International Expansion and the Ideology of Civilization J. Walter Thompson's International Ads Index

Über Autor(innen)

DENISE H. SUTTON has worked in higher education in New York City, USA, as a professor and administrator and at the Harlem Children's Zone as Director of Communications.